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Noah Berger / AP

Facebook continued to beat investor expectations on revenue, profit, user growth and advertising growth Thursday, despite facing one of its toughest PR quarters as a company, with probes into Russian meddling into the election on its platform a topic of national conversation.

Why it matters: Their business is exploding despite the Russia hype and concerns earlier this year about ad load slowing due to News Feed saturation.

By the numbers:

  • Revenue: $10.3 billion, up 47% from $7.01 billion last year, beating Wall Street estimates of $9.84 billion
  • EPS: $1.59, up 77% from $0.90 in 2016, beating beating estimates of $1.28.
  • Advertising: $10.1 billion, up 49% from $6.82 billion last year, beating estimates of $9.71B.
  • Mobile Advertising: ~88% of advertising revenue for the third quarter of 2017, up from ~84% of advertising revenue in the third quarter of 2016
  • Users:Daily Active Users (DAUs) 1.37 billion on average for September 2017, up 16% year-over-yearMonthly Active Users (MAUs) were 2.07 billion as of September 30, 2017, up 16% year-over-year

Spotlight on Russia and transparency: Executives also made sure to spotlight how seriously the company is taking the issue of Russian abuse of ads and free speech on its platform.

  • "Our community continues to grow and our business is doing well," said CEO Mark Zuckerberg. "We're serious about preventing abuse on our platforms. We're investing so much in security that it will impact our profitability. Protecting our community is more important than maximizing our profits."
  • COO Sheryl Sandberg said the company was committed to getting this right and that while it is working with Congress on new ad requirements, it won't be "waiting for legislation" to take action.
  • Zuckerberg said it's Facebook's responsibility to users and "society overall" to combat fake news, bullying and hate speech on the platform. To combat those "hard problems," Zuckerberg says Facebook will invest upfront in double the amount of people to review content and ads (bringing the total to 20,000), and more technology like artificial intelligence to weed out and monitor bad content.

Go deeper

"Atmospheric river" swings Northern California from drought to flood

Satellite view of the bomb cyclone swirling off the coast of the Pacific Northwest and the atmospheric river affecting California on Oct. 24. Photo: CIRA/RAMMB

A series of powerful "atmospheric river" storms are delivering historic amounts of rainfall across parts of drought-stricken California and the Pacific Northwest.

Why it matters: The atmospheric river, packing large amounts of moisture, was causing Northern California to whiplash from drought to flood, as it slowly moved south overnight. It's triggered widespread power outages, flooding and mudslides.

Facebook's pivotal week

Illustration: Aïda Amer/Axios

They're battening down the hatches at Facebook headquarters this week as the company faces a trifecta of tumult: a continuing wave of negative press coverage fueled by document leaks, a critical earnings report Monday and a reported name change looming.

The big picture: All this is unfolding as Mark Zuckerberg tries to transform Facebook from a social network into the prime mover behind a new "metaverse" of VR- and AR-driven remote work and play.

3D-printed houses poised to go mainstream

A rendering of a planned 3D-printed, net-zero-energy community in Rancho Mirage, Calif. Photo: Mighty Buildings

3D-printed cement houses are about to take off, offering a cheaper, more efficient way to provide homes for those who need them — as long as they can be built in ways that don't worsen climate change.

Why it matters: Developers of 3D-printed homes think they can take on multiple challenges: the affordable housing crisis, the shortage of skilled labor and rising material costs.