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Chief Operating Officer of Facebook, Sheryl Sandberg. Photo: Thibault Camus / AP

Facebook COO Sheryl Sandberg said in a letter today to Congressional Black Caucus chairman Cedric Richmond that it is disabling a tool that allows advertisers to exclude “multicultural affinity" segments from their audiences. She also declared that Facebook is "determined to do better" on multicultural marketing.

Why it matters: Rep. Robin Kelly said in a press release earlier this month that Facebook's "Ethnic Affinity" advertising option makes Facebook "complicit in promoting restrictive housing practices." Sandberg said in her letter that Facebook would strengthen policies to prohibit discriminatory advertising, and that until Facebook can "better ensure that our tools will not be used inappropriately," the tool is being disabled.

  • The "multicultural affinity" groups are groups of people "whose activities on Facebook suggest they may be interested in ads related to the African American, Hispanic American, or Asian American communities," per Sandberg's letter.
  • Rep. Kelly called Facebook's decision "a positive step forward," and said she will "continue watching the issue closely."
  • Rob Goldman, Vice President, Ads Growth & Solutions, said in a statement: "People, businesses and organizations around the world use Facebook to advertise. It's important we make sure they use our tools responsibly. And a key part of this is working to stop ads that discriminate against people. We have guidelines to prevent this and other types of abuse, and we've strengthened how we enforce those guidelines over the years. We've also made mistakes and learned from them. ProPublica recently found that safeguards we put in place earlier this year were not as comprehensive as they should have been. This was a failure in our enforcement. We must do better."
  • Goldman outlined several steps Facebook is taking, including a review of the "exclusion" ability for advertisers, making it easier for people to report violations of ad guidelines, and more.

Go deeper

Mike Allen, author of AM
2 hours ago - Politics & Policy

Biden's "overwhelming force" doctrine

President-elect Biden arrives to introduce his science team in Wilmington yesterday. Photo: Kevin Lamarque/Reuters

President-elect Biden has ordered up a shock-and-awe campaign for his first days in office to signal, as dramatically as possible, the radical shift coming to America and global affairs, his advisers tell us. 

The plan, Part 1 ... Biden, as detailed in a "First Ten Days" memo from incoming chief of staff Ron Klain, plans to unleash executive orders, federal powers and speeches to shift to a stark, national plan for "100 million shots" in three months.

Off the Rails

Episode 2: Barbarians at the Oval

Photo illustration: Sarah Grillo/Axios. Photo: Jim Watson/AFP/Getty Images

Beginning on election night 2020 and continuing through his final days in office, Donald Trump unraveled and dragged America with him, to the point that his followers sacked the U.S. Capitol with two weeks left in his term. This Axios series takes you inside the collapse of a president.

Episode 2: Trump stops buying what his professional staff are telling him, and increasingly turns to radical voices telling him what he wants to hear. Read episode 1.

President Trump plunked down in an armchair in the White House residence, still dressed from his golf game — navy fleece, black pants, white MAGA cap. It was Saturday, Nov. 7. The networks had just called the election for Joe Biden.

Fringe right plots new attacks out of sight

Illustration: Aïda Amer/Axios

Domestic extremists are using obscure and private corners of the internet to plot new attacks ahead of Inauguration Day. Their plans are also hidden in plain sight, buried in podcasts and online video platforms.

Why it matters: Because law enforcement was caught flat-footed during last week's Capitol siege, researchers and intelligence agencies are paying more attention to online threats that could turn into real-world violence.