Facebook CEO Mark Zuckerberg testified before Congress last month. Photo: Matt McClain/The Washington Post via Getty Images

Facebook said Tuesday that in the coming months it would let users see and wipe the data fed into its ad targeting system by outside websites and applications.

Why it matters: Facebook is grappling with a data privacy reckoning after the Cambridge Analytica scandal focused a spotlight on its relations with external developers.

What they're saying:

  • "This feature will enable you to see the websites and apps that send us information when you use them, delete this information from your account, and turn off our ability to store it associated with your account going forward," said Erin Egan, who the company recently said would focus full-time on her role as Chief Privacy Officer.
  • If a user deletes this information, it will no longer be associated with their account — although Facebook says it will continue to give outside parties broad analytics reports.
  • Facebook founder and chief executive Mark Zuckerberg called the new control a "Clear History" option, similar to what web browsers offer, and said in a post that when users take advantage of it, "Facebook won't be as good while it relearns your preferences."

The announcement comes ahead of Facebook's F8 conference and after Zuckerberg took a beating on privacy issues in Washington. "One thing I learned from my experience testifying in Congress is that I didn't have clear enough answers to some of the questions about data," he said.

Yes, but: Facebook's ad targeting system is highly complicated, so the devil will be in the details here. Watch for privacy advocates to keep a close eye on what Facebook is building.

Go deeper: Facebook's trackers are very prevalent around the web — and they're not alone

Go deeper

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Facebook boycott organizers share details on their Zuckerberg meeting

Facebook is in the midst of the largest ad boycott in its history, with nearly 1,000 brands having stopped paid advertising in July because they feel Facebook hasn't done enough to remove hate speech from its namesake app and Instagram.

Axios Re:Cap spoke with the boycott's four main organizers, who met on Tuesday with CEO Mark Zuckerberg and other top Facebook executives, to learn why they organized the boycott, what they took from the meeting, and what comes next.

Boycott organizers slam Facebook following tense virtual meeting

Illustration: Sarah Grillo/Axios

Civil rights leaders blasted Facebook's top executives shortly after speaking with them on Tuesday, saying that the tech giant's leaders "failed to meet the moment" and were "more interested in having a dialogue than producing outcomes."

Why it matters: The likely fallout from the meeting is that the growing boycott of Facebook's advertising platform, which has reached nearly 1000 companies in less than a month, will extend longer than previously anticipated, deepening Facebook's public relations nightmare.

Steve Scalise PAC invites donors to fundraiser at Disney World

Photo: Kevin Lamarque-Pool/Getty Images

House Minority Whip Steve Scalise’s PAC is inviting lobbyists to attend a four-day “Summer Meeting” at Disney World's Polynesian Village in Florida, all but daring donors to swallow their concern about coronavirus and contribute $10,000 to his leadership PAC.

Why it matters: Scalise appears to be the first House lawmakers to host an in-person destination fundraiser since the severity of pandemic became clear. The invite for the “Summer Meeting” for the Scalise Leadership Fund, obtained by Axios, makes no mention of COVID-19.