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Facebook has introduced new steps it's taking to crack down on "cloaking," or the practice of circumventing ad and content review checks by Facebook to get people to click on something they aren't expecting, often diet pill scams or pornography sites.

It's utilizing artificial intelligence and has expanded its human review processes to help identify, capture, and verify bad actors using cloaking to mislead consumers. Facebook says it will ban bad actors that are caught cloaking.

Why it matters: Facebook says these updated practices have resulted in the company taking down thousands of offenders and disrupting their economic incentives for misleading people.

Go deeper

Philanthropy Deep Dive

Illustration: Aïda Amer/Axios

A look at how philanthropy is evolving (and why Dolly Parton deserves a Medal of Freedom).

Updated 6 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Politics: Fauci says he accepted Biden's offer to be chief medical adviser "on the spot" — The recovery needs rocket fuel.
  2. Economy: U.S. economy adds 245,000 jobs in November as recovery slows — America's hidden depression: K-shaped recovery threatens Biden administration.
  3. Education: Devos extends federal student loan relief to Jan. 31
  4. States: New Mexico to allow hospitals to ration coronavirus medical care
  5. Vaccine: What vaccine trials still need to do.
  6. World: UN warns "2021 is literally going to be catastrophic"
  7. 🎧 Podcast: Former FDA chief Rob Califf on the vaccine approval process.
7 hours ago - Health

A safe, sane survival guide

Photo: Luka Dakskobler/SOPA Images/LightRocket via Getty Images

We all know, it’s getting worse.

Reality check: Here are a few things every one of us can do to stay safe and sane in coming months: