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Facebook may have beaten analyst expectations this quarter, but on Tuesday's earnings call, executives continued to warn investors that ad revenue growth could slow in the second half of the year as the company runs out of ad space in its main News Feed. As a result, executives said they are working to offset that loss with mobile video and ads in their messenger products.

Key takeaways:

  • Monetizing its mega messaging platforms is a major priority: Facebook CEO Mark Zuckerberg wants to move more quickly on monetizing Whatsapp and Messenger, but this is still in the experimentation phase. Zuckerberg says the apps need to build up usage and the organic interactions between people and businesses before the ad businesses will grow.
  • Mobile video will be a big driver of ad revenue: Zuckerberg said focusing on consumer habits will help drive the social media giant's video ad strategy, which will drive more revenue than Messenger ads. COO Sheryl Sandberg added that she hopes to work with advertisers on creating more mobile-native video, which she says will help drive better results.
  • Work on expanding ad breaks/mid-roll ads: Sheryl Sandberg said Facebook is really just "testing the ability" to input the ads with expanded publishing partners in the U.S. "It's really early."
  • Build on artificial intelligence: Mark Zuckerberg said AI will help the company make its user community safer and expose people to more diverse viewpoints, which is a part of Facebook's newly revised mission.

By the numbers:

  • Revenue: $9.3 billion vs. $9.2 billion expected (Up 43% from this time last year)
  • Earnings per share: $1.32 vs. $1.13 expected (Up 69% from this time last year)
  • Profit: $3.89 billion (Up 71% from this time last year)
  • Monthly active users: 2.1 billion on Facebook (Up 17% from this time last year)
  • Daily active users: 1.3 billion on Facebook (Up 17% from this time last year)
  • Mobile ad revenue: 87% of total ad revenue (Up from 84% this time last year.)
  • Advertisers on Facebook: 5 million
  • Advertisers on Instagram: 1 million

Kia's thought bubble: Facebook's narrative to investors this quarter is as expected: Expect slower ad growth, video will be the next big money-maker, ads are coming to messaging apps, and we're going to continue to make money for you.

Sara's thought bubble: Sheryl Sandberg continually stressed — as she has done in previous calls — the importance of measuring how ads lead to actual sales, not to brand awareness or other proxy metrics. This message has remained consistent, and is a driving force behind how Facebook will manage ad opportunities on new platforms, like Messenger.

Go deeper

Updated 35 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Eniola Odetunde/Axios

  1. Health: Most vulnerable Americans aren't getting enough vaccine information — Fauci says Trump administration's lack of facts on COVID "very likely" cost lives.
  2. Education: Schools face an uphill battle to reopen during the pandemic.
  3. Vaccine: Florida requiring proof of residency to get vaccine — CDC extends interval between vaccine doses for exceptional cases.
  4. World: Hong Kong puts tens of thousands on lockdown as cases surge — Pfizer to supply 40 million vaccine doses to lower-income countries — Brazil begins distributing AstraZeneca vaccine.
  5. Sports: 2021 Tokyo Olympics hang in the balance.
  6. 🎧 Podcast: Carbon Health's CEO on unsticking the vaccine bottleneck.

DOJ: Capitol rioter threatened to "assassinate" Alexandria Ocasio-Cortez

Supporters of former President Trump storm the U.S. Captiol on Jan. 6. Photo: Kent Nishimura / Los Angeles Times via Getty Images

A Texas man who has been charged with storming the U.S. Capitol in the deadly Jan. 6 siege posted death threats against Rep. Alexandria Ocasio-Cortez (D-N.Y.), the Department of Justice said.

The big picture: Garret Miller faces five charges in connection to the riot by supporters of former President Trump, including violent entry and disorderly conduct on Capitol grounds and making threats. According to court documents, Miller posted violent threats online the day of the siege, including tweeting “Assassinate AOC.”

Schumer calls for IG probe into alleged plan by Trump, DOJ lawyer to oust acting AG

Jeffrey Clark speaks next to Deputy US Attorney General Jeffrey Rosen at a news conference in October. Photo: Yuri Gripas/AFP via Getty Images.

Senate Majority Leader Chuck Schumer (D-N.Y.) on Saturday called for the Justice Department inspector general to investigate an alleged plan by former President Trump and a DOJ lawyer to remove the acting attorney general and replace him with someone more willing to investigate unfounded claims of election fraud.

Driving the news: The New York Times first reported Friday that the lawyer, Jeffrey Clark, allegedly devised "ways to cast doubt on the election results and to bolster Mr. Trump’s continuing legal battles and the pressure on Georgia politicians. Because Mr. [Jeffrey] Rosen had refused the president’s entreaties to carry out those plans, Mr. Trump was about to decide whether to fire Mr. Rosen and replace him with Mr. Clark."