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Lazaro Gamio / Axios

Nielsen conducted its first social media ratings study that includes data from Twitter and Facebook to find which shows got the most social media attention. The top picks were obvious choices like the Super Bowl and the Grammy Awards (besting the Oscars) and surprises like "The Walking Dead."Why it matters: Ratings ≠ social engagement. TV measurement is going to have to change to account for the role digital plays in television consumption and expanding television's reach to different audiences, instead of totally eating it. "The Walking Dead," for example, was by far the most viral TV show on social media, but was only the 8th most watched show on live television over the last TV season. Similarly, some of the most watched shows in primetime, like NCIS, (which ranked third in ratings), didn't crack the top 10 for social engagement.

Entertainment:

  1. The Walking Dead (AMC): 2,028,000 total interactions
  2. Empire (FOX): 860,000
  3. The Bachelor (ABC): 453,000
  4. This is Us (NBC): 436,000
  5. Love & Hip Hop: Atlanta (VH1): 406,000

Specials:

  1. The 59th Annual Grammy Awards (CBS): 27,600,000 total interactions
  2. The Oscars (ABC): 22,086,000
  3. Golden Globe Awards (NBC): 10,100,000
  4. Billboard Music Awards (ABC): 5,346,000
  5. Dick Clark's New Year's Rockin' Eve (ABC): 3,575,000

Sports:

  1. Super Bowl LI: New England vs.Atlanta (2/5): 190,780,000 total interactions
  2. NFL: Green Bay at Dallas (1/15): 52,878,000
  3. NFL: Green Bay Packers at AtlantaFalcons (1/22): 26,431,000
  4. NFL: Pittsburgh at New England (1/22): 24,349,000
  5. MLB: Los Angeles at Chicago Cubs (10/22): 21,520,000

Go deeper

Updated 21 mins ago - Energy & Environment

Thousands without power as "hazardous" winter storm lashes East Coast

Satellite imagery of the Northeastern U.S. taken by NOAA on Jan. 17. Photo: NOAA

A major winter storm lashed much of the East Coast Sunday and Monday, causing widespread power outages and disrupting travel over the holiday weekend.

The latest: Authorities in North Carolina confirmed that two people died in a car crash and that they responded 600 vehicle accidents during the storm on Sunday, per the Washington Post.

CDC director says COVID-19 messaging should have been clearer

Rochelle Walensky. Photo: Stefani Reynolds-Pool/Getty Images

Rochelle Walensky, director of the Centers for Disease Control and Prevention, said in an interview with the Wall Street Journal that the messaging around the COVID-19 pandemic and changing guidance should have been clearer.

State of play: Walensky is being coached by media experts and is planning to have more press briefings by herself in order to ensure that CDC is seen as an independent, scientific entity, rather than as a political one, the Journal reports.

1 hour ago - World

UAE asks U.S. to reinstate Houthi terrorist designation after attack

Secretary of State Tony Blinken (left) listens to United Arab Emirates Foreign Minister Sheikh Abdullah bin Zayed al-Nahyan during a joint news conference at the State Department iin October. Photo: Andrew Harnik/Pool/AFP via Getty Images

Emirati Foreign Minister Abdullah Bin Zayed asked Secretary of State Tony Blinken in a phone call Monday to re-designate the Houthi rebels in Yemen as a terrorist organization, a senior Emirati official told Axios.

Why it matters: Less than a month after he assumed office, President Biden rolled back the Trump administration’s decision to make the designation. He said it hampered humanitarian assistance to the Yemeni people. Since then, the Houthis have escalated their attacks against Saudi Arabia and other countries in the region — including an attack Monday in Abu Dhabi.