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Lazaro Gamio / Axios

Nielsen conducted its first social media ratings study that includes data from Twitter and Facebook to find which shows got the most social media attention. The top picks were obvious choices like the Super Bowl and the Grammy Awards (besting the Oscars) and surprises like "The Walking Dead."Why it matters: Ratings ≠ social engagement. TV measurement is going to have to change to account for the role digital plays in television consumption and expanding television's reach to different audiences, instead of totally eating it. "The Walking Dead," for example, was by far the most viral TV show on social media, but was only the 8th most watched show on live television over the last TV season. Similarly, some of the most watched shows in primetime, like NCIS, (which ranked third in ratings), didn't crack the top 10 for social engagement.

Entertainment:

  1. The Walking Dead (AMC): 2,028,000 total interactions
  2. Empire (FOX): 860,000
  3. The Bachelor (ABC): 453,000
  4. This is Us (NBC): 436,000
  5. Love & Hip Hop: Atlanta (VH1): 406,000

Specials:

  1. The 59th Annual Grammy Awards (CBS): 27,600,000 total interactions
  2. The Oscars (ABC): 22,086,000
  3. Golden Globe Awards (NBC): 10,100,000
  4. Billboard Music Awards (ABC): 5,346,000
  5. Dick Clark's New Year's Rockin' Eve (ABC): 3,575,000

Sports:

  1. Super Bowl LI: New England vs.Atlanta (2/5): 190,780,000 total interactions
  2. NFL: Green Bay at Dallas (1/15): 52,878,000
  3. NFL: Green Bay Packers at AtlantaFalcons (1/22): 26,431,000
  4. NFL: Pittsburgh at New England (1/22): 24,349,000
  5. MLB: Los Angeles at Chicago Cubs (10/22): 21,520,000

Go deeper

Updated 44 mins ago - Politics & Policy

In photos: The Biden and Harris inauguration

President Biden and first lady Jill Biden watch a fireworks show on the National Mall from the Truman Balcony at the White House on Wednesday night. Photo: Chip Somodevilla/Getty Images

President Biden signed his first executive orders into law from the Oval Office on Wednesday evening after walking in a brief inaugural parade to the White House with First Lady Jill Biden and members of their family. He was inaugurated with Vice President Kamala Harris at the U.S. Capitol on Wednesday morning.

Why it matters: Many of Biden's day one actions immediately reverse key Trump administration policies, including rejoining the Paris Agreement and the World Health Organization, launching a racial equity initiative and reversing the Muslim travel ban.

Republicans pledge to set aside differences and work with Biden

President Biden speaks to Sen. Mitch McConnell after being sworn in at the West Front of the U.S. Capitol on Wednesday. Photo: Erin Schaff-Pool/Getty Images

Several Republicans praised President Biden's calls for unity during his inaugural address on Wednesday and pledged to work together for the benefit of the American people.

Why it matters: The Democrats only have a slim majority in the Senate and Biden will likely need to work with the GOP to pass his legislative agenda.

The Biden protection plan

Joe Biden announces his first run for the presidency in June 1987. Photo: Howard L. Sachs/CNP/Getty Images

The Joe Biden who became the 46th president on Wednesday isn't the same blabbermouth who failed in 1988 and 2008.

Why it matters: Biden now heeds guidance about staying on task with speeches and no longer worries a gaffe or two will cost him an election. His staff also limits the places where he speaks freely and off the cuff. This Biden protective bubble will only tighten in the months ahead, aides tell Axios.