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Illustration: Rebecca Zisser/Axios

Americans using digital services would gladly switch to companies that are more committed to data privacy and feel frustrated that they don't have more control over their personal data, according to survey results shared exclusively with Axios.

Why it matters: Entire tech empires are built on assembling detailed digital dossiers on users, which can then be used to target advertising at them. This survey is the latest indicator that people are frustrated with that as the status quo, even as companies make efforts to be give users more control over how their data gets collected, stored and used.

Details: The survey found that Americans broadly want more control over what happens with their personal information and think that existing tools seem outdated and should be easier to use.

  • The survey, conducted in June, polled 1,018 Americans, selected to reflect the demographics of the country overall.
  • The company behind the survey is Transcend, which builds data privacy dashboards used by firms including Patreon and Robinhood so that their users can see what personal data gets collected and can request to download or delete it.

By the numbers: Among the findings:

  • 93% of Americans would switch to a company that prioritizes their data privacy.
  • 91% would prefer to buy from companies that always guarantee them access to their data.
  • 88% are frustrated that they don’t have more control over their data.
  • 73% reported finding the process of downloading their data from a comapny "outdated"; 32%, "hard"; 32%, "confusing."
  • About two-thirds said they want to be able to choose what data companies can and can't collect.

What they're saying: "They're pretty stark findings, and this first poll was conducted right in the middle of the pandemic," Transcend CEO Ben Brook told Axios.

  • "Even when consumers had other things that may very likely have been top of mind, privacy remained this very strong, deep-seated feeling. From our perspective it means that privacy passed its greatest test."

What's next: Transcend plans to continue conducting the survey annually. "Anyone thinking that this will go away is in denial," Brook said. "This is only a growing issue."

Go deeper

Ben Geman, author of Generate
Updated Nov 13, 2020 - Energy & Environment

Workers want their bosses to do better on climate

Data: KPMG; Table: Axios Visuals

Corporate climate performance plays a role in how workers think about their employers, not to mention talent recruitment and loss, per a survey from KPMG and the law firm Eversheds Sutherlands.

Why it matters: The outlook from directors and top executives from hundreds of companies provides some interesting data points on how the corporate world is and isn't addressing climate change.

Updated 3 hours ago - Sports

Olympics dashboard

🚨: Japan's Naomi Osaka lights Olympic cauldron; Photos

👻: How the no-spectator Olympics could affect the athletes

🇺🇸: "What an honor it is to watch you soar," first lady tells U.S. Olympians

🌏: Meet the underdogs from Latin America

🥇: The six new sports at Tokyo 2020

💉 About 100 U.S. Olympic athletes are unvaccinated

✍️ Axios at the Olympics: What it's like inside the opening ceremony

Go deeper: Full Axios coverage

Senate Democrats demand answers on FBI's Kavanaugh probe

Photographer: Andrew Harrer/Bloomberg via Getty Images

Senate Democrats are demanding that the FBI hand over "all records and communications" related to the FBI tip line set up to investigate Supreme Court Justice Brett Kavanaugh when he was a nominee in 2018.

Why it matters: The ask comes after the FBI revealed it received more than 4,500 tips about Kavanaugh when he was awaiting Senate confirmation amid sexual assault allegations. Only the most "relevant" of these tips were forwarded to the Trump White House.