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Cheddar

Jim Roberts, former Mashable executive editor and veteran New York Times and Reuters digital editor, is joining streaming TV startup Cheddar as editor-in-chief to lead Cheddar's newsroom and editorial coverage. The company is also launching "Cheddar Scoops," an exclusive-news reporting unit. Business Insider's Alex Heath is the first Cheddar Scoops hire.

Why it matters: Cheddar continues to expand amid a tumultuous landscape for VC-backed digital media. These hires are part of a push to strengthen the company's editorial product to keep up with its aggressive business deals.

  • The company hopes to add five to 10 people to the Cheddar Scoops team next year, many of whom will be experts in hot topic areas within business, deals, tech and media — Cheddar's specialties. Cryptocurrency, for example, is a "no brainer," says Cheddar Chief Content Officer Peter Gorenstein.
  • Roberts and Heath will begin December 19 and 18, respectively, and will be the first of several newsroom hires that will work to expand Cheddar's original reporting footprint. "We will use all of the weapons of distribution to get our scoops out there," says Roberts. "That means breaking things on our air, and pushing scoops out on social media."

Sound smart: Roughly a year old, Cheddar now has 100 employees — 46 of which work in content. But most of that editorial staff works on creating the product, not breaking its own news. Now, Cheddar is investing in original reporting, which it hopes will distinguish itself from other over-the-top livestreamers, like Barstool Sports.

Prior to his role at Cheddar, Roberts was executive editor at Mashable, and has also held high ranking positions at The New York Times and Reuters. He sees his new role at Cheddar as a chance to be disruptive. "We know how difficult it is to make a news and information business work," Roberts tells Axios. "The ones taking chances and trying different things are the ones making an impact right now."

Go deeper

Swastikas found outside Union Station in Washington, D.C.

People walk through Union Station on Jan. 16 in Washington, D.C. Photo: Spencer Platt/Getty Images

Drawings of swastikas appeared etched around the entrance to Union Station in Washington, D.C., on Friday morning.

Driving the news: "An investigation is underway with Amtrak Police and the Metropolitan Police Department after swastikas were reported on the exterior of Washington Union Station on Friday," Amtrak spokesperson Kimberly Woods said in a statement to Axios.

Updated 1 hour ago - Politics & Policy

Omicron dashboard

Illustration: Shoshana Gordon/Axios

  1. Health: Contact tracing fizzles across America — New clues emerge on long COVID — Omicron is finally burning out — It's very difficult to get access to antiviral COVID treatments — Axios-Ipsos poll: Omicron's big numbersAnother wave of death — FDA limits use of Regeneron and Lilly antibody treatments.
  2. Vaccines: Pfizer begins clinical trial for Omicron-specific vaccine — The shifting definition of fully vaccinated.
  3. Politics: Virginia AG says public colleges can't mandate COVID vaccines —Alaska governor joins Texas lawsuit over National Guard vaccine mandate — Navy discharges 45 sailors for refusing vaccine — Spotify to remove Neil Young's music after his Joe Rogan ultimatum.
  4. World: U.K. to lift travel testing requirement for fully vaccinated — Beijing Olympic Committee lowers testing threshold ahead of Games.
  5. Variant tracker

Scoop: Ukraine gives U.S. senators 4 specific asks

President Volodymyr Zelensky of Ukraine. Photo: John Thys/AFP via Getty Images

The chairman of Ukraine's parliament has sent a letter to eight U.S. senators outlining four specific requests for security assistance and sanctions that Kyiv believes will help deter a Russian invasion, Axios has learned.

Why it matters: The Ukrainian government is leaning on Congress — and a bipartisan group of senators negotiating compromise language on sanctions that could pass the Senate — in an effort to push the U.S. posture beyond the Biden administration's approach.

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