Jim Roberts, former Mashable executive editor and veteran New York Times and Reuters digital editor, is joining streaming TV startup Cheddar as editor-in-chief to lead Cheddar's newsroom and editorial coverage. The company is also launching "Cheddar Scoops," an exclusive-news reporting unit. Business Insider's Alex Heath is the first Cheddar Scoops hire.
Why it matters: Cheddar continues to expand amid a tumultuous landscape for VC-backed digital media. These hires are part of a push to strengthen the company's editorial product to keep up with its aggressive business deals.