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Exclusive: Digital vet Jim Roberts joins Cheddar as EIC

Cheddar

Jim Roberts, former Mashable executive editor and veteran New York Times and Reuters digital editor, is joining streaming TV startup Cheddar as editor-in-chief to lead Cheddar's newsroom and editorial coverage. The company is also launching "Cheddar Scoops," an exclusive-news reporting unit. Business Insider's Alex Heath is the first Cheddar Scoops hire.

Why it matters: Cheddar continues to expand amid a tumultuous landscape for VC-backed digital media. These hires are part of a push to strengthen the company's editorial product to keep up with its aggressive business deals.