RJ Scaringe thinks he's figured out the smart play for his electric-vehicle startup Rivian: make EVs for outdoor adventurers and then license his battery-powered “skateboard” to other companies that want to sell automated EVs, but lack their own technology.
Why it matters: After 100 years, automobiles are shifting away from gasoline, steering wheels and personal ownership. But there are a lot of electric-vehicle startups out there, and most have had a rocky go of it. You’d better have a solid business plan, innovative technology, manufacturing chops and plenty of capital. Scaringe — a lifelong car nut and a Clark Kent lookalike — claims to have it all.