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ESPN's big bet on Fantasy

Illustration: Rebecca Zisser / Axios

ESPN Fantasy sports app is driving a massive chunk of the network's digital traffic, and Disney executives are looking to replicate that success for other networks.

Why it matters: As ESPN invests in digital to make up for linear TV declines, its Fantasy platform is proving to be a critical driver in creating a direct-to-consumer relationship that the network needs to move consumers over to streaming. It could also help bolster new revenue streams for ESPN and Disney — particularly in e-commerce and subscriptions.