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ESPN+ will launch April 12 for $4.99 per month

Photo by Gustavo Caballero/Getty Images for ESPN

ESPN will launch its over-the-top (OTT) streaming app next week, the company announced Monday. ESPN+ will feature live programming, live sports events and a library of other programming like ESPN's popular 30 for 30 series.

Why it matters: ESPN is looking to migrate its linear TV audience to streaming in response to the rapid succession of its audience on linear TV. (ESPN has lost roughly 12% of of its traditional TV subscribers in six years.)

The big picture: ESPN+ is the first direct-to-consumer service offering from Disney Direct-to-Consumer and International (DTCI), which is the multi-platform technology and distribution organization --- in partnership with ESPN and featuring ESPN branded content. It's entertainment direct-to-consumer service will launch next year with content from Marvel, Pixar, etc. and possibly new content assets from a potential merger with 21st Century Fox.

  • Both streaming services will be powered by BAMTECH, a leader in streaming technology which Disney purchased a majority stake in last year.

Our thought bubble: ESPN, while still a nationwide leader in sports production and storytelling, will face competition in the sports streaming space.

  • Turner last week announced the launch of its live sports streaming service, “Bleacher Report Live."
  • CBS and NBC have launched similar live sports streaming services.
  • While the $4.99 price point is significantly lower than the cable fee consumers pay currently to access ESPN on traditional TV, which is roughly $8, ESPN will need to make sure it can get consumers to pay that price without the service being tacked onto a larger cable bundle.

Go deeper: ESPN has a list of what live sports events to expect on the app.

Axios 3 hours ago
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Haley Britzky 40 mins ago
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White House knew about Rob Porter’s actions in March 2017

 White House Chief of Staff John Kelly and Staff Secretary Rob Porter.
White House Chief of Staff John Kelly and Staff Secretary Rob Porter. Photo: Jabin Botsford/The Washington Post via Getty Images

The White House reportedly knew of allegations against Rob Porter in March 2017, per the New York Times, after White House counsel Don McGahn received a "partial report" from the FBI which included the allegations of violence against two former wives.

Why it matters: There has long been speculation around what the White House knew and when they knew it when it comes to Porter's offenses. Per the Times, the White House claimed previously that the first report they got on Porter didn't include the allegations. A White House official told the Times that McGahn "never saw" the FBI report detailing the allegations.