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Photo by Gustavo Caballero/Getty Images for ESPN

ESPN will launch its over-the-top (OTT) streaming app next week, the company announced Monday. ESPN+ will feature live programming, live sports events and a library of other programming like ESPN's popular 30 for 30 series.

Why it matters: ESPN is looking to migrate its linear TV audience to streaming in response to the rapid succession of its audience on linear TV. (ESPN has lost roughly 12% of of its traditional TV subscribers in six years.)

The big picture: ESPN+ is the first direct-to-consumer service offering from Disney Direct-to-Consumer and International (DTCI), which is the multi-platform technology and distribution organization --- in partnership with ESPN and featuring ESPN branded content. It's entertainment direct-to-consumer service will launch next year with content from Marvel, Pixar, etc. and possibly new content assets from a potential merger with 21st Century Fox.

  • Both streaming services will be powered by BAMTECH, a leader in streaming technology which Disney purchased a majority stake in last year.

Our thought bubble: ESPN, while still a nationwide leader in sports production and storytelling, will face competition in the sports streaming space.

  • Turner last week announced the launch of its live sports streaming service, “Bleacher Report Live."
  • CBS and NBC have launched similar live sports streaming services.
  • While the $4.99 price point is significantly lower than the cable fee consumers pay currently to access ESPN on traditional TV, which is roughly $8, ESPN will need to make sure it can get consumers to pay that price without the service being tacked onto a larger cable bundle.

Go deeper: ESPN has a list of what live sports events to expect on the app.

Go deeper

8 mins ago - Health

FDA advisory panel endorses Johnson & Johnson COVID vaccine for emergency use

Photo: Illustration by Cezary Kowalski/SOPA Images/LightRocket via Getty Images

A Food and Drug Administration advisory panel on Friday recommended the authorization of Johnson & Johnson’s one-shot coronavirus vaccine for emergency use.

Why it matters: The FDA is expected to make a final decision within days on the J&J vaccine, which was found to be 66% effective against moderate to severe COVID. An emergency use authorization would allow distribution to immediately begin, helping streamline and speed up the vaccine rollout across the U.S.

Dave Lawler, author of World
9 mins ago - World

Schiff: "Definitive" Khashoggi report sends clear message to Saudis

Photo: Leon Neal/Getty Images

The report released Friday on the murder of Jamal Khashoggi was short on evidence or new information, but Rep. Adam Schiff (D-Calif.) tells Axios that the “definitive” statement assigning responsibility to Saudi Crown Prince Mohammed bin Salman (MBS) speaks volumes.

What he’s saying: Schiff, the chairman of the House intelligence committee, says that while some intelligence couldn’t be published because of the need to protect sources and methods, “we rarely see something published that is this definitive and I think that's an important accomplishment for the administration.”

Exclusive: Law enforcement organizations back Biden pick for assistant AG

Vanita Gupta Photo: Demetrius Freeman/The Washington Post via Getty Images

Local and federal law enforcement officials are backing Vanita Gupta, President Biden’s nominee for associate attorney general, according to letters sent to the Senate Judiciary Committee and obtained by Axios.

Why it matters: The Major County Sheriffs of America noted Gupta “emphasized that she does not support efforts to ‘defund the police'” and highlighted her desire to improve criminal justice through methods that include increased training for law enforcement officials.