ESPN+ will launch April 12 for $4.99 per month
ESPN will launch its over-the-top (OTT) streaming app next week, the company announced Monday. ESPN+ will feature live programming, live sports events and a library of other programming like ESPN's popular 30 for 30 series.
Why it matters: ESPN is looking to migrate its linear TV audience to streaming in response to the rapid succession of its audience on linear TV. (ESPN has lost roughly 12% of of its traditional TV subscribers in six years.)