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Photo: Ben Jared/Getty Images

Starting this season on the European Tour, caddies — who are on camera almost as much as the players, if you think about it — will be able to earn money through endorsement deals.

Why it matters: Allowing caddies to be paid to have logos on items like their hats, bag straps and towels could significantly improve their financial stability, which is currently tied to player performance.

  • "As it stands now, a player pays the caddie a weekly fee, mostly to cover expenses, and a percentage of his earnings," notes NYT's Paul Sullivan.

What they're saying: "This is not for the guy who caddies for the seventh-ranked player in the world, since he does very nicely," Sean Russell, the chairman of the European Tour Caddies Association, told NYT. "This is for the guy who caddies for the 157th-ranked player."

  • "If you do the math, that caddie probably earned 12,000 euros (about $13,000) in bonus payments over the fixed fee for the week that covers expenses. If you're earning a 12,000-euro bonus you'd be better off stacking shelves."

The backdrop: Since 2014, Valspar has sponsored the PGA Tour's Caddie Hat Program, which allows caddies to earn money by wearing the paint company's logo on their hats. The European Tour's approach expands on that, freeing up caddies to promote more than just paint cans and wood stain.

The bottom line: If some portion of a golfer's sponsorship value is tied to his camera time and TV exposure, then the person standing next to him has value, too.

Go deeper: Joel Embiid becomes 16th current NBA player with signature shoe

Go deeper

Updated 7 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Health: The good and bad news about antibody therapies — Fauci: Hotspots have materialized across "the entire country."
  2. World: Belgium imposes lockdown, citing "health emergency" due to influx of cases.
  3. Economy: Conference Board predicts economy won’t fully recover until late 2021.
  4. Education: Surge threatens to shut classrooms down again.
  5. Technology: The pandemic isn't slowing tech.
  6. Travel: CDC replaces COVID-19 cruise ban with less restrictive "conditional sailing order."
  7. Sports: High school football's pandemic struggles.
  8. 🎧Podcast: The vaccine race turns toward nationalism.
Dan Primack, author of Pro Rata
Updated 7 hours ago - Economy & Business

Dunkin' Brands agrees to $11B Inspire Brands sale

Photo: Alexi Rosenfeld/Getty Images

Dunkin' Brands, operator of both Dunkin' Donuts and Baskin-Robbins, agreed on Friday to be taken private for nearly $11.3 billion, including debt, by Inspire Brands, a restaurant platform sponsored by private equity firm Roark Capital.

Why it matters: Buying Dunkin’ will more than double Inspire’s footprint, making it one of the biggest restaurant deals in the past 10 years. This could ultimately set up an IPO for Inspire, which already owns Arby's, Jimmy John's and Buffalo Wild Wings.

Ina Fried, author of Login
9 hours ago - Technology

Federal judge halts Trump administration limit on TikTok

Illustration: Aïda Amer/Axios

A federal judge on Friday issued an injunction preventing the Trump administration from imposing limits on the distribution of TikTok, Bloomberg reports. The injunction request came as part of a suit brought by creators who make a living on the video service.

Why it matters: The administration has been seeking to force a sale of, or block, the Chinese-owned service. It also moved to ban the service from operating in the U.S. as of Nov. 12, a move which was put on hold by Friday's injunction.

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