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Photo: Ben Jared/Getty Images

Starting this season on the European Tour, caddies — who are on camera almost as much as the players, if you think about it — will be able to earn money through endorsement deals.

Why it matters: Allowing caddies to be paid to have logos on items like their hats, bag straps and towels could significantly improve their financial stability, which is currently tied to player performance.

  • "As it stands now, a player pays the caddie a weekly fee, mostly to cover expenses, and a percentage of his earnings," notes NYT's Paul Sullivan.

What they're saying: "This is not for the guy who caddies for the seventh-ranked player in the world, since he does very nicely," Sean Russell, the chairman of the European Tour Caddies Association, told NYT. "This is for the guy who caddies for the 157th-ranked player."

  • "If you do the math, that caddie probably earned 12,000 euros (about $13,000) in bonus payments over the fixed fee for the week that covers expenses. If you're earning a 12,000-euro bonus you'd be better off stacking shelves."

The backdrop: Since 2014, Valspar has sponsored the PGA Tour's Caddie Hat Program, which allows caddies to earn money by wearing the paint company's logo on their hats. The European Tour's approach expands on that, freeing up caddies to promote more than just paint cans and wood stain.

The bottom line: If some portion of a golfer's sponsorship value is tied to his camera time and TV exposure, then the person standing next to him has value, too.

Go deeper: Joel Embiid becomes 16th current NBA player with signature shoe

Go deeper

Cyber war scales up with new Microsoft hack

Illustration: Aïda Amer/Axios

Last week's revelation of a new cyberattack on thousands of small businesses and organizations, on top of last year's SolarWinds hack, shows we've entered a new era of mass-scale cyber war.

Why it matters: In a world that's dependent on interlocking digital systems, there's no escaping today's cyber conflicts. We're all potential victims even if we're not participants.

Miriam Kramer, author of Space
14 mins ago - Science

Spaceflight contests and our future in orbit

Illustration: Aïda Amer/Axios

Wealthy private citizens are increasingly becoming the arbiters of who can go to space — and some of them want to bring the average person along for the ride.

Why it matters: Space is being opened up to people who wouldn't have had the prospect of flying there even five years ago, but these types of missions have far-reaching implications for who determines who gets to make use of space and for what.

1 hour ago - Health

Axios-Ipsos poll: America looks for the exits after a year of COVID

Data: Axios/Ipsos poll; Chart: Danielle Alberti/Axios

A year after the coronavirus abruptly shut down much of the country, Americans are watching for a clear signal of when the pandemic will be over — and most won't be ready to ditch the masks and social distancing until they get it, according to the latest installment of the Axios/Ipsos Coronavirus Index.

The big picture: The poll found that more Americans are expecting the outbreak to be over sooner rather than later, as vaccinations ramp up throughout the country — but that very few are ready to end the precautions that have upended their lives.

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