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Mike Allen Mar 12
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Elon Musk has a mission beyond Mars

Photo: Diego Donamaria / Getty Images for SXSW

As he set an audacious Mars target, Elon Musk — the Tesla and SpaceX visionary, introduced as liking things that go fast and go far — urged the young, ambitious crowd at South by Southwest in Austin yesterday to look up in more ways than one:

His message: Life can't just be about solving one sad problem after another. We need things that inspire us, that make us glad to wake up in the morning and be part of humanity.