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Expand chart
Reproduced from IHS Markit; Chart: Axios Visuals

Ford's stock jumped 12% Tuesday after it revealed plans to boost production of the electric F-150 pickup, and today rival General Motors will unveil the electric version of the Chevy Silverado pickup.

Why it matters: Pickups' early prominence in the wider EV plans of U.S. auto giants (GM also has an electric Hummer and plans an electric Sierra) signals how the industry sees an opening in the truck market.

  • Pickups are wildly popular in the U.S., now claiming nearly a fifth of total light-duty sales, and are a key money-maker for the industry.
  • Startups and other established automakers are also getting into the electric pickup market.
  • Rivian began production of its R1T last year and Tesla's delayed Cybertruck arrives at some point, while Toyota and other legacy automakers also plan models.

What we're watching: The specifics arriving later today when GM unveils the Silverado in a virtual rollout at the CES tech show.

  • The company has said the vehicle will have around 400 miles of range and begin production next year, but other details remain under wraps.

What they're saying: "Investors are expecting strong consumer reception to the Silverado launch based on client conversations," Tudor, Pickering, Holt & Co. analyst Matt Portillo said in a note.

  • "We think an exciting launch of the Silverado, especially if it catches significant media attention, could help the stock; similar to some of the tailwinds we saw for Ford last year as the order book grew for the Lightning and the Mach-E demand figures expanded to 200k units per year," he writes.

Go deeper

Nathan Bomey, author of Closer
Jan 13, 2022 - Economy & Business

Exclusive: Fugitive Carlos Ghosn calls Japanese justice system a 'joke'

Photo illustration: Shoshana Gordon/Axios. Photo: Hasan Shaaban/Bloomberg via Getty Images

Former Nissan boss and international fugitive Carlos Ghosn predicts a major reordering of the power center in the auto industry, he told Axios in an exclusive interview.

Why it matters: Ghosn was once one of the automotive industry's most powerful leaders — among the first major execs to invest in electric vehicles. His comments now come during a major inflection point in the sector's transition to EVs as companies battle for positioning.

Scoop: Stephanie Ruhle to replace Brian Williams on MSNBC

Photo: Nathan Congleton/NBCU Photo Bank/NBCUniversal via Getty Images via Getty Images

MSNBC will soon announce plans to move morning anchor Stephanie Ruhle to the 11 pm ET hour that Brian Williams turned into an elite destination, two sources familiar with the move tell Axios.

Details: The 9 am ET hour, currently hosted by Ruhle, will become part of MSNBC's flagship morning show, "Morning Joe," which currently runs from 6 am to 9 am ET.

Oath Keepers leader denied bail on Capitol riot sedition charge

Oath Keepers co-founder Elmer Stewart Rhodes. Photo: Susan Walsh/AP

A federal judge ordered Oath Keepers leader Stewart Rhodes to remain jailed Wednesday until trial on charges stemming from the Capitol riot.

Why it matters: The judge said the most prominent far-right figure charged in the Jan. 6, 2021, insurrection had access to weapons and his alleged "continued advocacy for violence against the federal government" gave credence to prosecutors' view that, if released, Rhodes could endanger others.