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Photo by picture alliance via Getty

Analysts and investors are getting ever more bullish on electric vehicles, but with little regard, it seems, for consumer attitudes.

Why it matters: Tightening regulations around the world could indeed shove the vehicle market toward electrics more quickly than expected. But if consumers are reluctant to buy, automakers will have to slash prices and absorb the losses, erasing investors' rosy hopes.

What's happening: Morgan Stanley raised its forecast for battery electric vehicles this week, saying they'll account for 31% of global auto sales by 2030.

  • IHS Markit says EVs will be 60-80% of cars sold by 2050.

Yes, but: While a new report from Resources for the Future finds 57% of future car buyers are willing to consider buying an EV, it also uncovered significant sources of hesitation based on perceptions that aren't necessarily accurate:

  • Batteries may catch on fire
  • Maintenance costs are higher
  • EVs have weaker acceleration than gas-powered cars
  • It's difficult to replace batteries
  • There aren't enough EV mechanics

Of note: 65% of respondents said they have not driven nor know anyone who has driven an EV. 

The bottom line: Automakers have a serious education challenge ahead.

Go deeper

Ben Geman, author of Generate
Nov 20, 2020 - Energy & Environment

Why Tesla's market cap is soaring far past GM's

Expand chart
Data: FactSet; Chart: Sara Wise/Axios

Tesla is soaring past General Motors in market capitalization — even as electric vehicles remain still a tiny slice of vehicle sales and FM's overall sales far outstrip Tesla's.

Why it matters: Tesla's enormous market value helps to show how investors see vehicles with a plug as the future, even though internal combustion vehicles will dominate for a long time to come.

15 mins ago - Sports

The end of COVID’s grip on sports may be in sight

Illustration: Aïda Amer/Axios

Packed stadiums and a more normal fan experience could return by late 2021, NIAID director Anthony Fauci said yesterday.

Why it matters: If Fauci's prediction comes true, it could save countless programs from going extinct next year.

Trump's 2024 begins

Trump speaking to reporters in the White House on Thanksgiving. Photo: Erin Schaff - Pool/Getty Images

President Trump is likely to announce he'll run again in 2024, perhaps before this term even ends, sources tell Axios.

Why it matters: Trump has already set in motion two important strategies to stay relevant and freeze out other Republican rivals. 

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