Major automakers are joining with California officials and big power companies to launch a multi-million dollar campaign aimed at speeding up adoption of electric vehicles in the state.
Why it matters: California, the world's fifth-largest economy, is by far the country's largest auto market. However, while EV deployment there is growing, carbon emissions from transportation are still rising in the state.
What's happening: Wednesday saw the official launch of a non-profit organization called Veloz and the group's first project called "Electric For All," which is billed as "the largest multi-stakeholder, multi-million dollar public awareness campaign in North America."
The companies, state agencies and others involved include:
What they're saying: "Pollution from cars and trucks poses a critical threat to public health, planet and profits. Veloz will spark a virtuous cycle of desire, demand, more makes, models and charging stations to make electric for all a reality," the group's website states.
