Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Nashville news?

Get a daily digest of the most important stories affecting your hometown with the Axios Nashville newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Columbus news?

Get a daily digest of the most important stories affecting your hometown with the Axios Columbus newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Dallas news?

Get a daily digest of the most important stories affecting your hometown with the Axios Dallas newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios NW Arkansas

Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Illustration: Annelise Capossela/Axios

Constellations of Earth-gazing satellites are giving new and growing markets an unprecedented view — and understanding — of the planet.

Why it matters: The Earth observation market was once focused on collecting huge amounts of raw data, but companies are now working to pull in revenue by creating tools to analyze that information for customers.

  • "Overall, there's just a broader understanding of the value of the data ... demand is rising across the board," Krystal Azelton, of the Secure World Foundation, tells me.

What's happening: New companies are launching satellites that can take cloud-piercing radar images of Earth by night and day, while other satellites are able to collect non-imagery signals data like radio-frequency emissions, opening up applications like tracking illegal fishing in new ways.

  • Companies like BlackSky and others are offering their own data analysis tools that allow companies and government agencies to track things like deforestation, explosions, natural disasters and other points of interest.
  • Planet’s Fusion Monitoring tool, announced today, is designed to not only use the company’s own data but also pull in space data from Landsat, VIIRS and others to make a more rich and easily analyzed database for its customers, in particular the agriculture industry.
  • Iceye, India's Pixxel and others that are both collecting and analyzing data have raised millions of dollars in the past year.

The big picture: The market for Earth observation data and analysis — which was worth a little over $3 billion in 2019 — is predicted to reach $8.1 billion by 2029, according to a new report from Northern Sky Research.

  • That's an increase from predictions put out by the company just last year.

Between the lines: The coronavirus pandemic may be helping to accelerate the growth of the industry.

  • "In some areas, we're actually seeing an increase in Earth observation procurement. In a way it makes sense; you're all forced to work remotely," Northern Sky Research's Dallas Kasaboski tells me. "Now we're going to rely more on remote sensing and remote imagery, intelligence."
  • BlackSky developed a coronavirus dashboard that uses AI to analyze news stories and other information to then task satellites to take images of points of interest on Earth, like empty airports.
  • Earth observation data has also been used to track the effects of the pandemic, with photos of empty parking lots, roads and drops in greenhouse gas emissions seen from orbit.

What to watch: Many companies are aiming to beam back photos from orbit using constellations of small satellites, potentially flooding the market with data and increasing competition, Kasaboski says.

Yes, but: Satellite data collection and analysis lacks standardization of price and structure, Kasaboski says. Many different companies are offering somewhat similar services at different price points.

  • Despite the new markets, the Earth observation industry still largely serves government, not commercial industry, so the next phase of growth may need to focus on courting new markets.

Go deeper

The billionaires' brawl over satellite broadband

Photo Illustration: Brendan Lynch. Photos: Drew Angerer, Patrick Pleul, Alex Rodriguez, Pakin Songmor/Getty Images

Elon Musk is under siege by fellow billionaires at Amazon and Dish as he tries to get his fledgling space-based broadband service off the ground, with clashes involving airwave overload and the threat of satellite collisions.

Why it matters: Musk's Starlink service could extend broadband to unconnected customers in hard-to-reach rural areas. But competitors are pressing the Federal Communication Commission to stymie Musk's plans.

Miriam Kramer, author of Space
Jan 12, 2021 - Science

Orbital wine comes back to Earth

Photo: NASA

Twelve bottles of red wine are making their way back to Earth after spending more than a year aboard the International Space Station.

Why it matters: The wine is more than just a frivolous novelty. The researchers behind the wine experiments — which also involved sending grape vines to the station — are hoping to learn more about how plants respond to stress, with an eye toward how they might behave on a warmer Earth in the future.

"Atmospheric river" swings Northern California from drought to flood

Satellite view of the bomb cyclone swirling off the coast of the Pacific Northwest and the atmospheric river affecting California on Oct. 24. Photo: CIRA/RAMMB

A series of powerful "atmospheric river" storms are delivering historic amounts of rainfall across parts of drought-stricken California and the Pacific Northwest — triggering widespread power outages and flooding.

Why it matters: The strong atmospheric river, packing large amounts of moisture, is causing Northern California to whiplash from drought to flood.

You’ve caught up. Now what?

Sign up for Mike Allen’s daily Axios AM and PM newsletters to get smarter, faster on the news that matters.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!