Bethlehem, Pennsylvania is well acquainted with the struggles brought on by deindustrialization. The city was once home to America's second-largest steel producer, but its citizens struggled for decades with declining steel employment, before Bethlehem Steel went bankrupt altogether in the early 1990s.
But as the New York Times reports, the city as become a poster child in recent years for the new, e-commerce economy. Its proximity to New York and Philadelphia and its large pool of less expensive labor have made it an appealing place for online retailers to locate their warehouses and fulfillment centers.
Why it matters: Some economists argue that when you account for fulfillment center jobs, the retail industry is actually adding jobs, and that these positions pay better than those in brick-and-mortar stores.