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Illustration: Lazaro Gamio/Axios

Like an NFL coach reviewing game film, President Trump likes to watch replays of his debate and rally performances. But instead of looking for weaknesses in technique or for places to improve, Trump luxuriates in the moments he believes are evidence of his brilliance.

Behind the scenes: Trump commentates as he watches, according to sources who've sat with him and viewed replays on his TiVo, which is pre-loaded with his favorites on the large TV in the private dining room adjoining the Oval Office. When watching replays, Trump will interject commentary, reveling in his most controversial lines. "Wait for it. ... See what I did there?" he'll say.

  • "People think it's easy," Trump said in one riff about rally footage, per a source with direct knowledge. "I've been doing this a long time now and people are used to it, every rally, it's like, people have said P.T. Barnum. People have said that before. And they think that's easy, because hey, P.T. Barnum, he does the circus. ... They don't realize, it's a lot of work. It's not easy."

In the early weeks of the administration, Trump loved to relive his debate performances against Hillary Clinton. His favorite, according to sources with direct knowledge, was the St. Louis debate after the Access Hollywood tape leaked, when the Trump team invited Bill Clinton's sexual misconduct accusers as their guests in the live audience.

  • Trump used to enjoy rewatching the moment in that debate when Clinton observed, "It's just awfully good that someone with the temperament of Donald Trump is not in charge of the law in our country."
  • "Because," Trump replied, "you'd be in jail."

A source who's discussed the moment with Trump told me, "He thinks it's the greatest thing that ever happened in the history of presidential debates."

Go deeper

There's an ETF for everything, except bitcoin

Illustration: Sarah Grillo/Axios

Happiness. Weed. Robots. Water. Whatever the theme, there's probably an ETF promoting a basket of stocks related to it.

Why it matters: Thematic ETFs are an investment mania side effect. There's newfound retail investor interest in narrow exposure to hot corners of the stock market. More are launching to meet the moment.

A divided nation flocks to partisan brands

Data: Harris Poll; Chart: Danielle Alberti/Axios

Americans are leaning into companies that have strong political positions, in the wake of one of the country's most divisive election years.

Driving the news: New rankings from the Axios/Harris 100 poll — an annual survey to gauge the reputation of the most visible brands in the country — show that brands with clear partisan identifications are becoming more popular.

America is finally winning its fight against the coronavirus

Expand chart
Data: CSSE Johns Hopkins University; Map: Andrew Witherspoon/Axios

America’s battle against the coronavirus is going great.

The big picture: For the first time in a long time, nobody needs to cherry-pick some misleading data to make it seem like things are going well, and the good news doesn’t need an endless list of caveats, either. It’s just really good news. We’re winning. Be happy.