For a great indication of how much the Trump brand is worth, look no further than the retail price of the New World Red Reserve wine from Trump's very own winery in Monticello, Virginia.
By the numbers: Before Trump ran for president, his flagship red generally priced around 25% higher than other Bordeaux-style blends from the region. Now, it sells at roughly a 20% discount.
President Trump at Cape Canaveral on May 30. Photo: Paul Hennessy/SOPA Images/LightRocket via Getty Images
As recently as Saturday night, senior administration officials told me that the designation of a violent cohort of far-left activists, antifa, as a terrorist organization was not being seriously discussed at the White House. But that was Saturday.
Behind the scenes: The situation changed dramatically a few hours later, after prominent conservative allies of the president, such as his friend media commentator Dan Bongino, publicly urged a tough response against people associated with antifa (short for "anti-fascist").
A protest in Philadelphia on May 31. Photo: Mark Makela/Getty Images
Protests continued across the country for the sixth day in a row on Sunday, as demonstrators called for justice in response to the deaths of George Floyd, EMT Breonna Taylor, jogger Ahmaud Arbery and countless other black Americans who have suffered at the hands of racism and police brutality.
What's happening: Protestors in D.C. broke one police barricade outside the White House on Sunday evening after reportedly demonstrating for several hours. The atmosphere was still largely peaceful as of 6pm ET.
Illustration: Aïda Amer/Axios. Photo: Win McNamee/Getty Images
Over the past couple of days, numerous advisers both inside and outside the White House have urged the president to tone down his violent rhetoric, which many worry could escalate racial tensions and hurt him politically.
Behind the scenes: The biggest source of internal concern was Trump's escalatory tweet, "when the looting starts, the shooting starts." Some advisers said it could damage him severely with independent voters and suburban women.