Jan 22, 2020

DNC kicks off multi-million investment in 2020 battleground states

Chair of DNC Tom Perez on Dec. 19, 2019. Photo: Frederic J. Brown/AFP via Getty Images

The Democratic National Committee announced Wednesday that it will invest millions of dollars into six states in preparation for the 2020 general election, CNN reports.

Why it matters: It's the committee's first major political expense in the 2020 election cycle and targets competitive battleground states that President Trump won in 2016: Pennsylvania, Wisconsin, Michigan, Florida, North Carolina and Arizona.

  • The spending will be coordinated through the states' Democratic arms and used to open additional field offices and fund data operations that will ultimately be given to the party's nominee.

What they're saying: "The DNC is making historic, early investments to lay the groundwork for our eventual nominee to win in 2020," DNC Chairman Tom Perez told CNN.

  • "We are taking nothing for granted as we work to make Trump a one-term president and win up and down the ballot in 2020."

The big picture: The committee's new spending list does not include New Hampshire, Minnesota and Nevada — blue states in 2016 that the Democratic Party is seeking to protect in 2020.

Of note: Democratic self-funder Michael Bloomberg is building out a massive campaign and data operation of his own, which the billionaire has promised to turn over to the eventual nominee if he loses in the primaries.

Go deeper: DNC chair to hit Trump on health care in battleground states tour

Go deeper

Bloomberg's big bet on the power of money

Data: Advertising Analytics, FEC; Chart: Danielle Alberti/Axios

Michael Bloomberg’s prolific spending aims to make him as legitimate and familiar as his rivals. It also confronts two realities: President Trump is out-raising all the other Democrats with ease, and the Democratic National Committee is anemic.

Why it matters: Bloomberg is betting that enough exposure — through a $300m+ ad campaign and a non-traditional run that looks past the early four states — will make him competitive in Super Tuesday, and make all Democrats stronger in the general election.

Bloomberg to double TV ad spending amid Iowa uncertainty

Photo: Bill Pugliano/Getty Images

Mike Bloomberg on Tuesday authorized his 2020 presidential campaign to capitalize on the uncertainty of the Iowa caucuses result by doubling television advertising spending and expanding staff in the field to 2,000 people, the New York Times reports.

Why it matters: Bloomberg is skipping the four early contests in February and hoping to make a national splash on Super Tuesday on March 3. By positioning himself as a moderate best suited to defeat Trump, the billionaire and former New York mayor would stand to benefit from no clear front-runner emerging from the early contests.

Bloomberg's Super Tuesday splurge

Photo: Spencer Platt/Getty Images

Michael Bloomberg is funneling more than a third of his massive advertising war chest into the 14 states voting on Super Tuesday, data from Advertising Analytics shows.

Why it matters: While most candidates are focusing their dollars and efforts on early primary states, the Democratic presidential candidate has his eyes set on the states he thinks he can win — and those with the most delegates.