Disney's new streaming service to be priced "significantly lower" than Netflix

AP Photo/Richard Drew

Disney is revealing more details about its new over-the-top digital entertainment app that will launch in 2019.

Why it matters: Legacy entertainment businesses are becoming very difficult to sustain in an era where consumers want on-demand, digital video that they can access at scale from tech companies like Netflix and Facebook. Linear options, like movies delivered in theaters and primetime shows on cable TV, are becoming less appealing to consumers who want to watch everything on their own time and across many digital devices. This is part of Disney's push to be a competitor to Netflix in the direct-to-consumer entertainment space.