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Disney's Iger says ESPN Plus will be $4.99/month

Photo: Brian Utesch / Icon Sportswire via Getty Images

Walt Disney Co. CEO Bob Iger announced Tuesday that Disney's new sports streaming package, set to debut this spring, will be priced at $4.99 monthly and will feature live programming, live sports events and other programming like ESPN's popular 30 for 30 series.

Why it matters: Iger touted growth in digital subscribers (people getting ESPN through digital TV packages on Sling, Hulu, etc.) as a net win for the company, which is looking to transform its linear TV business into a successful digital streaming business. ESPN has lost roughly 12% of of its traditional TV subscribers in six years.