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A new analysis from the Interactive Advertising Bureau finds that direct-to-consumer companies like Dollar Shave Club and Everlane are moving beyond the retail sector and are pushing into every sector, from media to health care.

Why it matters: The shift means companies across all industries need to find ways to shift their supply chains from wholesale distribution through brick and mortar stores, entertainment providers, etc., to distribution relationships through the internet.

By the numbers:

  • More than 12,000 stores were projected to close in 2018 — up from roughly 9,000 in 2017 and the largest number of closures in U.S. history, according to Cushman & Wakefield, cited by the analysis.
  • In 2017, retail closures were approximately 4 times that of 2016 closures. In total, 16 U.S. retailers, comprising 6,610 retail stores, filed for bankruptcy or announced liquidations in 2018.

"Our analysis proves up down and sideways that what is actually happening is a complete end-to-end disruption of the entire consumer facing supply chain," says Randall Rothenberg, president & CEO of the Interactive Advertising Bureau.

  • Rothenberg says the distribution shift that happened in print in the early 2000s is happening across every medium: Radio is moving into podcasting, and movies and TV are moving into streaming.

The bottom line: "The trick is every disrupted brand needs to acquire consumer relationships at scale. The only way do this economically is through a low cost acquisition," says Rothenberg.

Go deeper

Trump set to appear at Pennsylvania GOP hearing on voter fraud claims

President Trumpat the White House on Tuesday. Photo: Chip Somodevilla/Getty Images

President Trump is due to join his personal lawyer Rudy Giuliani in Gettysburg, Pennsylvania, Wednesday at a Republican-led state Senate Majority Policy Committee hearing to discuss alleged election irregularities.

Why it matters: This would be his first trip outside of the DMV since Election Day and comes shortly after GSA ascertained the results, formally signing off on a transition to President-elect Biden.

Scoop: Trump tells confidants he plans to pardon Michael Flynn

Photo: Alex Wroblewski/Getty Images

President Trump has told confidants he plans to pardon his former national security adviser Michael Flynn, who pleaded guilty in December 2017 to lying to the FBI about his Russian contacts, two sources with direct knowledge of the discussions tell Axios.

Behind the scenes: Sources with direct knowledge of the discussions said Flynn will be part of a series of pardons that Trump issues between now and when he leaves office.

Erica Pandey, author of @Work
10 hours ago - World

Remote work shakes up geopolitics

Illustration: Eniola Odetunde/Axios

The global adoption of remote work may leave the rising powers in the East behind.

The big picture: Despite India's and China's economic might, these countries have far fewer remote jobs than the U.S. or Europe. That's affecting the emerging economies' resilience amid the pandemic.