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A new analysis from the Interactive Advertising Bureau finds that direct-to-consumer companies like Dollar Shave Club and Everlane are moving beyond the retail sector and are pushing into every sector, from media to health care.

Why it matters: The shift means companies across all industries need to find ways to shift their supply chains from wholesale distribution through brick and mortar stores, entertainment providers, etc., to distribution relationships through the internet.

By the numbers:

  • More than 12,000 stores were projected to close in 2018 — up from roughly 9,000 in 2017 and the largest number of closures in U.S. history, according to Cushman & Wakefield, cited by the analysis.
  • In 2017, retail closures were approximately 4 times that of 2016 closures. In total, 16 U.S. retailers, comprising 6,610 retail stores, filed for bankruptcy or announced liquidations in 2018.

"Our analysis proves up down and sideways that what is actually happening is a complete end-to-end disruption of the entire consumer facing supply chain," says Randall Rothenberg, president & CEO of the Interactive Advertising Bureau.

  • Rothenberg says the distribution shift that happened in print in the early 2000s is happening across every medium: Radio is moving into podcasting, and movies and TV are moving into streaming.

The bottom line: "The trick is every disrupted brand needs to acquire consumer relationships at scale. The only way do this economically is through a low cost acquisition," says Rothenberg.

Go deeper

Capitol review panel recommends more police, mobile fencing

Photo: Olivier Douliery/AFP via Getty Images

A panel appointed by Congress to review security measures at the Capitol is recommending several changes, including mobile fencing and a bigger Capitol police force, to safeguard the area after a riotous mob breached the building on Jan. 6.

Why it matters: Law enforcement officials have warned there could be new plots to attack the area and target lawmakers, including during a speech President Biden is expected to give to a joint session of Congress.

Financial fallout from the Texas deep freeze

Illustration: Annelise Capossela/Axios

Texas has thawed out after an Arctic freeze last month threw the state into a power crisis. But the financial turmoil from power grid shock is just starting to take shape.

Why it matters: In total, electricity companies are billions of dollars short on the post-storm payments they now owe to the state's grid operator. There's no clear path for how they will pay — something being watched closely across the country as extreme weather events become more common.

U.S. Chamber decides against political ban for Capitol insurrection

A pedestrian passes the U.S. Chamber of Commerce headquarters as it undergoes renovation. Photo: Andrew Harrer/Bloomberg via Getty Images

The U.S. Chamber of Commerce revealed Friday it won't withhold political donations from lawmakers who simply voted against certifying the presidential election results and instead decide on a case-by-case basis.

Why it matters: The Chamber is the marquee entity representing businesses and their interests in Washington. Its memo, obtained exclusively by Axios, could set the tone for businesses debating how to handle their candidate and PAC spending following the Jan. 6 Capitol attack.