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Web traffic from desktop computers plummets on weekends as people spend most of their time on mobile once they leave the office on Fridays, according to a Parse.ly study.

The ratio of mobile to desktop traffic stays somewhere near 1:1 throughout the week, but on weekends, the ratio changes dramatically -- nearing closer to 2:1. Check out the grey dips in the chart below.

Expand chart
Data: Parse.ly; Chart: Lazaro Gamio / Axios

Parse.ly estimates that this change accelerated most from 2015-2016. Their findings also show that the mobile ratio tends to increase late at night, even supporting an 11:00 p.m. EST "reading activity peak" for mobile visitors.

Why it matters: According to Parse.ly, mobile usage at night and weekends could suggest that mobile/tablet devices are being used for leisure content consumption. It would make sense that publishers take a different approach to content and format on weekends, to reflect reader consumption and behavior habits.

Go deeper

CDC: Vaccinated people in COVID hotspots should resume wearing masks

CDC director Rochelle Walensky and top infectious disease expert Anthony Fauci at a Senate HELP committee hearing. Photo: J. Scott Applewhite-Pool/Getty Images

The Centers for Disease Control and Prevention issued updated guidance on Tuesday recommending that vaccinated people wear masks in indoor, public settings if they are in parts of the U.S. with substantial to high transmission, among other circumstances.

Why it matters: The guidance, a reversal from recommendations made two months ago, comes as the Delta variant continues to drive up case rates across the country. Millions of people in the U.S. — either by choice or who are ineligible — remain unvaccinated and at risk of serious infection.

Scoop: 50,000 migrants released; few report to ICE

A law enforcement officer walks to meet migrants crossed the Rio Grande River illegally last month. Photo: Brandon Bell/Getty Images

About 50,000 migrants who crossed the southern border illegally have now been released in the United States without a court date. Although they are told to report to an Immigration and Customs Enforcement office instead, just 13% have shown up so far, Axios has learned.

Why it matters: The sizable numbers are a sign of just how overwhelmed some sectors of the U.S.-Mexico border continue to be: A single stretch covering the Rio Grande Valley had 20,000 apprehensions in a week. The figures also show the shortcomings of recent emergency decisions to release migrants.

2 hours ago - World

Scoop: Israel launches maximum pressure campaign against Ben & Jerry's

A Ben & Jerry's store in Yavne, Israel. Photo: Ahmad Gharabli/AFP via Getty

The Israeli government has formed a special task force to pressure Ben & Jerry's ice cream and its parent company Unilever to reverse their decision to boycott Israeli settlements in the West Bank, Israeli officials tell me.

Why it matters: The Israeli government is concerned the move by Ben & Jerry's will encourage other international companies to take similar steps to differentiate between Israel and the West Bank settlements. A classified Foreign Ministry cable, seen by Axios, makes clear the government wants to send a message.

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