Web traffic from desktop computers plummets on weekends as people spend most of their time on mobile once they leave the office on Fridays, according to a Parse.ly study.

The ratio of mobile to desktop traffic stays somewhere near 1:1 throughout the week, but on weekends, the ratio changes dramatically -- nearing closer to 2:1. Check out the grey dips in the chart below.

Expand chart
Data: Parse.ly; Chart: Lazaro Gamio / Axios

Parse.ly estimates that this change accelerated most from 2015-2016. Their findings also show that the mobile ratio tends to increase late at night, even supporting an 11:00 p.m. EST "reading activity peak" for mobile visitors.

Why it matters: According to Parse.ly, mobile usage at night and weekends could suggest that mobile/tablet devices are being used for leisure content consumption. It would make sense that publishers take a different approach to content and format on weekends, to reflect reader consumption and behavior habits.

Go deeper

2 mins ago - Health

Texas governor mandates face masks in public spaces

Photo: Mario Tama/Getty Images

Texas Gov. Greg Abbott (R) issued an executive order Thursday requiring all Texans to wear a face covering in public in counties with 20 or more positive coronavirus cases.

Why it matters: It's a stark reversal for the Republican governor that underscores the seriousness of the outbreak in Texas, which set a single-day record on Wednesday with more than 8,000 confirmed new cases. On June 3, Abbott issued an executive order banning local governments from imposing fines on people who don't wear masks in public.

This story is developing. Please check back for updates.

19 mins ago - Health

Top business leaders urge White House to develop mandatory mask guidelines

A man walks past a Ramen restaurant in Los Angeles, California on July 1. Photo: Frederic J. Brown/AFP via Getty Images

The heads of the U.S. Chamber of Commerce, Business Roundtable, National Retail Federation and other top business organizations wrote an open letter on Thursday urging the White House coronavirus task force to work with governors to make face coverings mandatory in all public spaces.

Driving the news: An analysis led by Goldman Sachs' chief economist found that a national mandate requiring face coverings would "could potentially substitute for lockdowns that would otherwise subtract nearly 5% from GDP," the Washington Post reports.

Updated 49 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 3:30 p.m. ET: 10,763,604 — Total deaths: 517,667 — Total recoveries — 5,522,094Map.
  2. U.S.: Total confirmed cases as of 3:30 p.m. ET: 2,715,124 — Total deaths: 128,439 — Total recoveries: 729,994 — Total tested: 32,827,359Map.
  3. Public health: What we know about the immune response to coronavirus and what it means for a vaccine.
  4. Politics: Herman Cain hospitalized for COVID-19 after attending Trump Tulsa rally — Biden downplays jobs number, rebukes Trump for ignoring health crisis.
  5. States: Florida reports more than 10,000 new coronavirus cases — 5 states saw 27% spike in heart-related deaths in first 3 months of coronavirus pandemic.