Illustration: Eniola Odetunde/Axios

Craftsy entrepreneurs are doing brisk business in the new cottage industry of selling artisanal face masks.

What's happening: Online stores are selling out of face masks within minutes of listing new stock — in some cases, after being featured in an article from the likes of GQ, Vogue or the lifestyle blog Man Repeller.

  • Etsy, long seen as a purveyor of artisan-made goods, reported in a recent earnings call that in April the platform saw $133 million in sales of fabric face masks.

What they're saying:

Adrienne Antonson, founder of STATE the Label in Athens, Ga., says that from the moment her small-batch, hand-painted clothing company started offering masks, it could barely keep up with demand. The company is selling and donating masks, and published a pattern for others to use.

  • "We sold out of 25 masks within minutes." says Antonson. "We said, 'Let’s restock.' By the end of the day, we had sold 200 masks within 14 minutes."
  • To date, STATE has donated 800 masks and sold just over 200.

Naomi Mishkin, the Brooklyn-based designer behind made-to-order clothing line Naomi Nomi, had a similar experience. (Her company is donating a mask for every one sold.)

  • At first — specifically, on Friday, April 3, at 5:50 p.m. — her company had about 500 requests to be on a waitlist for masks.
  • Ten minutes later, the New York Times blasted out an alert saying the CDC had officially recommended wearing face masks. Minutes later — at 6:05 p.m. — "GQ dropped an article saying 'here are 5 brands that are selling them,'" Mishkin recalls.
  • "We were #3. By the end of the weekend, we had requests for 10,000 masks."

Designers largely aren't profiting on mask sales — but they're keeping their businesses alive and their employees on payroll, and in some cases expanding their customer base.

  • Some are also raising serious money for charity. An example: Detroit-based clothing brand DIOP raised $28,500 (as of Friday evening) for Feed the Frontlines Detroit, which supports local restaurants and serves meals to emergency and health care workers.

Go deeper

Updated 40 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Annelise Capossela/Axios

  1. Global: Total confirmed cases as of 4:30 p.m. ET: 20,439,274 — Total deaths: 744,941— Total recoveries: 12,632,604Map.
  2. U.S.: Total confirmed cases as of 4:30 p.m. ET: 5,180,226 — Total deaths: 165,510 — Total recoveries: 1,714,960 — Total tests: 63,252,257Map.
  3. Politics: Pelosi says Mnuchin called her, White House is "not budging" on stimulus position.
  4. Business: U.S. already feeling effects of ending unemployment benefits.
  5. Public health: America is flying blind on its coronavirus response.
  6. Education: New Jersey governor allows schools to reopenGallup: America's confidence in public school system jumps to highest level since 2004.
Updated 2 hours ago - Politics & Policy

Pelosi says Mnuchin told her White House is "not budging" on stimulus position

Democrats and the Trump administration remain "miles apart" on negotiations over a coronavirus stimulus deal, House Speaker Nancy Pelosi (D-Calif.) said on Wednesday.

The latest: Around 3 p.m., Pelosi and Senate Minority Leader Chuck Schumer (D-N.Y.) issued a statement saying that Treasury Secretary Steven Mnuchin had initiated a phone call and made clear that the White House is "not budging from their position concerning the size and scope of a legislative package."

New Jersey governor allows schools to reopen for in-person learning

Gov. Phil Murphy in December 2019. Phoot: Tayfun Coskun/Anadolu Agency/Getty Images

New Jersey Gov. Phil Murphy (D) announced Wednesday he will sign an executive order allowing private and public K-12 schools and universities to reopen for in-person learning in September.

The big picture: New York and New Jersey have now authorized school districts to begin reopening. Both states and Connecticut ordered travelers from 31 states to quarantine before crossing their state borders after they were able to manage the pandemic.