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Illustration: Eniola Odetunde/Axios

Craftsy entrepreneurs are doing brisk business in the new cottage industry of selling artisanal face masks.

What's happening: Online stores are selling out of face masks within minutes of listing new stock — in some cases, after being featured in an article from the likes of GQ, Vogue or the lifestyle blog Man Repeller.

  • Etsy, long seen as a purveyor of artisan-made goods, reported in a recent earnings call that in April the platform saw $133 million in sales of fabric face masks.

What they're saying:

Adrienne Antonson, founder of STATE the Label in Athens, Ga., says that from the moment her small-batch, hand-painted clothing company started offering masks, it could barely keep up with demand. The company is selling and donating masks, and published a pattern for others to use.

  • "We sold out of 25 masks within minutes." says Antonson. "We said, 'Let’s restock.' By the end of the day, we had sold 200 masks within 14 minutes."
  • To date, STATE has donated 800 masks and sold just over 200.

Naomi Mishkin, the Brooklyn-based designer behind made-to-order clothing line Naomi Nomi, had a similar experience. (Her company is donating a mask for every one sold.)

  • At first — specifically, on Friday, April 3, at 5:50 p.m. — her company had about 500 requests to be on a waitlist for masks.
  • Ten minutes later, the New York Times blasted out an alert saying the CDC had officially recommended wearing face masks. Minutes later — at 6:05 p.m. — "GQ dropped an article saying 'here are 5 brands that are selling them,'" Mishkin recalls.
  • "We were #3. By the end of the weekend, we had requests for 10,000 masks."

Designers largely aren't profiting on mask sales — but they're keeping their businesses alive and their employees on payroll, and in some cases expanding their customer base.

  • Some are also raising serious money for charity. An example: Detroit-based clothing brand DIOP raised $28,500 (as of Friday evening) for Feed the Frontlines Detroit, which supports local restaurants and serves meals to emergency and health care workers.

Go deeper

Updated 10 mins ago - Politics & Policy

British national named in Colleyville synagogue standoff

A law enforcement vehicle sits near the Congregation Beth Israel synagogue on Jan. 16. Photo: Brandon Bell/Getty Images

British national Malik Faisal Akram took four people hostage at a Texas synagogue outside Fort Worth on Saturday, the FBI said in a statement.

State of play: Authorities had initially declined to release the name of the 44-year-old suspect or identify the hostages, all adults, though police chief Michael Miller confirmed that one of those held was Rabbi Charlie Cytron-Walker, who leads the congregation.

Updated 22 mins ago - Politics & Policy

Omicron dashboard

Illustration: Brendan Lynch/Axios

  1. Health: Concerns grow over CDC's isolation guidelines — Experts warn of more COVID-19 variants after Omicron — WHO recommends 2 new treatments — What "mild" really means when it comes to Omicron — Deaths are climbing as cases skyrocket.
  2. Vaccines: America's vaccination drive runs out of gas— Puerto Rico expands booster shot requirements— Supreme Court blocks Biden's vaccine mandate for large employers.
  3. Politics: Vivek Murthy calls SCOTUS vaccine mandate block "a setback for public health" — Focus group says Biden weak on COVID response, strong on democracy
  4. Economy: America's labor shortage is bigger than the pandemic— — CDC COVID guidance for cruise ships to be optional starting Saturday — The cost of testing.
  5. States: West Virginia governor feeling "extremely unwell" after positive test — Youngkin ends mandates for masks in schools and COVID vaccinations for state workers — America struggles to keep schools open
  6. World: Beijing reports first local Omicron case weeks before Winter Olympics — Teachers in France stage mass walkout over COVID protocols.
  7. Variant tracker
6 hours ago - Sports

Novak Djokovic loses Australian visa appeal

Novak Djokovic of Serbia plays a forehand during a practice session ahead of the 2022 Australian Open at Melbourne Park on January 14, 2022. Photo: Daniel Pockett/Getty Images

Tennis star Novak Djokovic left Australia on Sunday evening, facing a three-year visa ban after an appeals court in the country revoked his visa.

Driving the news: Djokovic will not be able to defend his Australian Open title when the tournament starts in Melbourne. The World No. 1 is looking to break a three-way tie with Roger Federer and Rafael Nadal for most Grand Slam men's singles titles.