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Rep. Carolyn Maloney speaks at the rally. To her right is U. S. Representative Grace Meng. To her left Senate Majority Leader Charles Schumer. Photo: Pacific Press/Getty Images

The Democratic National Committee is launching its first minority-focused ad buy of the 2022 midterm cycle, targeting the Asian American and Pacific Islander community in battleground states, Axios has learned.

Why it matters: The buy, which comes earlier than any similar purchase during prior election cycles, underscores Democrats’ awareness of their slim majorities in Congress and the need to engender and retain support from communities of color.

Details: The “high five-figure” ad buy will be placed in AAPI-serving outlets and run in Arizona, California, Florida, Georgia, Minnesota, Nevada, New York, North Carolina, Pennsylvania, Texas and Wisconsin.

  • The ads will be translated into "traditional Chinese," Korean and Vietnamese.

The buy also comes during AAPI Heritage Month.

  • Congress passed the COVID-19 Hate Crimes Act on Tuesday. The bill will now head to President Biden's desk, who's said he will sign it into law.

The big picture: In America's largest cities, anti-Asian hate has jumped 164% compared with this time last year, according to data from the Center for the Study of Hate & Extremism at California State University, San Bernardino, Axios’ Shawna Chen writes.

What they’re saying: “The AAPI community has made tremendous contributions to our nation and were an integral element of Democrats regaining control of the White House and U.S. Senate,” DNC Deputy Executive Director Roger Lau said.

Go deeper

Updated May 18, 2021 - Politics & Policy

House sends anti-Asian hate crimes bill to Biden's desk

Asian Coalition of Massachusetts organizer Fiona Phie takes a moment of silence after placing an offering to honor those who have experienced violent anti-Asian hate crimes. Photo: Erin Clark/The Boston Globe via Getty Images

The House voted 364-62 on Tuesday to pass the COVID-19 Hate Crimes Act and send it to President Biden's desk, who has said he will sign the measure into law.

Why it matters: Introduced by Rep. Grace Meng (D-N.Y.), the bill is Congress' first substantial effort to address the rise of anti-Asian hate this past year, which has included stabbings, sexual assault and elder abuse.

Harris on anti-Asian hate: Let's "turn that pain into action"

Vice President Kamala Harris on Wednesday condemned the yearlong spike in anti-Asian hate and urged the Asian American community to harness its political power.

What she's saying: "When we saw the targeting, when we've seen the hate, when we've seen the viciousness of it all ... As a member of this community, I share in that outrage and grief, and I believe we have an opportunity now to turn that pain into action," the country's first Asian and Black vice president said at the AAPI Victory Alliance's unity summit.

May 19, 2021 - Economy & Business

HBO Max to launch $10 monthly, ad-supported tier starting in June

Photo Illustration by Igor Golovniov/SOPA Images/LightRocket via Getty Images

HBO Max will introduce an ad-supported tier this June for $9.99, its parent company WarnerMedia announced Wednesday at its annual "Upfront" advertising presentation.

Why it matters: More streamers are launching ad-supported options to better compete for consumer dollars.