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Illustration: Aïda Amer/Axios

The threat of deepfakes to elections, businesses and individuals is the result of a breakdown in the way information spreads online — a long-brewing mess that involves a decades-old law and tech companies that profit from viral lies and forgeries.

Why it matters: The problem likely will not end with better automated deepfake detection, or a high-tech method for proving where a photo or video was taken. Instead, it might require far-reaching changes to the way social media sites police themselves.

Driving the news: Speaking at a Friday conference hosted by the Notre Dame Technology Ethics Center, deepfake experts from law, business and computer science described an entrenched problem with roots far deeper than the first AI-manipulated videos that surfaced two years ago.

  • The technology that powers them goes back to the beginning of the decade, when harmful AI-generated revenge porn or fraudulent audio deepfakes weren't yet on the map.
  • "We as researchers did not have this in mind when we created this software," Notre Dame computer scientist Pat Flynn says. "We should have. I admit to a failing as a community."

But the story begins in earnest back in the 1990s, along with the early internet.

  • When web browsers started supporting images, people predictably uploaded porn with celebrities' faces pasted on. That, it turns out, was just the beginning. Now, 96% of deepfakes are nonconsensual porn, nearly all of them targeting women.
  • "There was something much more dark coming if we sat back [in the 90s] and let people use women's faces and bodies in ways they never consented to," Mary Anne Franks, a law professor at the University of Miami, points out.

Part of a 1996 law, the Communications Decency Act allowed internet platforms to keep their immunity from lawsuits over user-created content even when they moderated or "edited" the postings.

  • Now, lawmakers are toying with revising it — or even (less likely) yanking it completely, Axios tech policy reporter Margaret Harding McGill reported this week.
  • The argument is that companies are not holding up their end of the bargain. "The responsibility lies with platforms. They are exploiting these types of fake content," Franks said. "We can't keep acting like they're simply innocent bystanders."

A massive challenge for platforms is dealing with misinformation quickly, before it can cause widespread damage.

  • Ser-Nam Lim, a Facebook AI research manager, described the company's goal: an automated system that flags potentially manipulated media to humans for fact checking.
  • But, as I argued on a separate panel Friday, platforms are the first line of defense against viral forgeries. Facebook's human fact-checking can be painfully slow — in one recent case, it took more than a day and a half — and so the company's immediate reaction, or lack thereof, carries a lot of weight.

Go deeper: Social media reconsiders its relationship with the truth

Go deeper

45 mins ago - Politics & Policy

Scoop: Biden plan expected to include at least $500B for climate

Photo: Stephanie Keith/Bloomberg via Getty Images

The White House is privately telling lawmakers the climate portion of President Biden's roughly $2 trillion social spending plan is "mostly settled" and will likely cost more than $500 billion, two sources familiar with the talks tell Axios.

Why it matters: A pricetag of $500-555 billion is a huge number and, if it holds, would likely be the single biggest component of the sweeping package. It also isn't far off from the roughly $600 billion proposed when the bill was expected to cost $3.5 trillion.

52 mins ago - World

U.S. presses Gulf countries to help resolve Sudan coup crisis

Jake Sullivan briefs the press. Photo: Chip Somodevilla/Getty

The Biden administration has asked its partners in the Gulf and elsewhere to press the Sudanese generals who carried out a coup on Monday to release captives including Prime Minister Abdallah Hamdok and to reinstate the civilian government, White House National Security Adviser Jake Sullivan said in a press briefing on Tuesday.

Why it matters: The U.S. has limited influence over coup leader Gen. Abdul Fattah al-Burhan and other military leaders, many of whom have close ties to Saudi Arabia and the United Arab Emirates.

Higher prices are the new norm, with no end in sight

Illustration: Aïda Amer/Axios

Companies are making money at record rates thanks in part to customers who are willing to pay higher prices.

Why it matters: In order to keeping that corporate profitability streak going, shoppers should expect sticker prices to stay high or become more expensive well into 2022. Fewer promotions and shallower discounts will also become the norm as inventory levels remain low.