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Illustration: Sarah Grillo/Axios

Grindr, OkCupid, Tinder, Qibla Finder and MyDays X are among 10 apps feeding user data — such as ethnicity, location, gender and age — to digital ad companies, nonprofit Norwegian Consumer Council found in a report released on Tuesday.

Why it matters: These dating, prayer guidance and menstrual cycle or fertility tracking apps collect information from some of the most intimate parts of users' lives. The council argues that sharing this data violates a European data protection law that went into effect last year.

What they found: OkCupid sent user data about sexual desires, drug and alcohol use, and political views to analytics company Braze, as well as users' ethnicity and GPS coordinates.

  • Tinder shared users' GPS location and "target gender" — or data on sexual orientation. Facebook and Salesforce got information to track users across different services through advertising IDs, which don't necessarily attach names to data.
  • Grindr, an LGBTQ dating site, shared users' location to AT&T's AppNexus, Twitter's MoPub, OpenX, AdColony and others.
  • MyDays, a period tracker and fertility app, provided users' IP addresses, GPS location and WiFi access point information.

Flashback: Grindr changed its policy of sharing users' HIV status with its third-party vendors last year after initially defending its position.

Our thought bubble, via Axios' Ina Fried: There’s a fundamental disconnect between the amount of information one would normally share with an online service and the information needed to find a compatible mate.

What they're saying: "I think most American, most people, don't realize how much data your phone is generating about you and your life every single day," John Demers, assistant attorney general for national security at the Justice Department, told NBC News. NBC analyzed four popular dating apps, including Grindr and Tinder, to see what information is collected.

  • The Match Group, which owns Tinder and OkCupid, said in a statement that it only shares information in line with the California Consumer Privacy Act and the GDPR, and doesn't commercialize users' data. Match Group's products were not named in NCC companion complaints filed with the Norwegian Data Protection Authority.
  • Grindr did not respond to request for comment. The company told the New York Times in a statement on Tuesday that it had not received a copy of the report and could not comment on its content.

What's next: The council's formal complaints against Grindr, Twitter's ad platform and AT&T's AppNexus could mean fines — like the $57 million penalty slapped on Google in 2018 over telling users how their data is collected.

Go deeper: Location data is ground zero in privacy wars

Editor's note: This piece has been updated with a Match Group statement that its products were not named in NCC companion complaints.

Go deeper

Updated 6 hours ago - Politics & Policy

U.S. sounds alarm on Ukraine

Conscripts line up at a Russian railway station yesterday before departing for Army service. Photo: Sergei Malgavko/TASS via Getty Images

The Biden administration is "deeply concerned" by new intelligence — detailed for Axios and other outlets — showing Russia stepping up preparations to invade Ukraine as soon as early 2022.

Why it matters: Most of this was known from public sources and satellite imagery, but the administration is sending a stronger signal by releasing specific details from the intelligence community.

CNN fires Chris Cuomo

Photo: Kevin Mazur/Getty Images for CNN

CNN said Saturday evening it has fired one of its star anchors, Chris Cuomo, following new revelations from a legal review made by the company into Cuomo's involvement in the management of his brother's sexual harassment scandal.

Why it matters: Saturday's firing speaks to how much pressure CNN was under by employees and critics to address Cuomo's behavior.

Updated 9 hours ago - Energy & Environment

Electric car prices could go up before they come down

Illustration: Eniola Odetunde/Axios

The secret to affordable electric vehicles is cheaper batteries. But after years of falling prices, battery costs are now headed in the wrong direction.

Why it matters: Costlier batteries could drive up the price of electric vehicles — threatening the auto industry's transition away from fossil fuels, and, in turn, society's fight against climate change.