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Android creator may sell Essential, scraps production of new phone

Andy Rubin
Andy Rubin checks his Android smartphone. Photo: Kim Kulish/Corbis via Getty Images

Essential Products Inc., the startup of Android creator Andy Rubin, has cancelled production of its latest phone and is considering selling itself, Bloomberg reports, citing people familiar with the matter.

Why it matters: Rubin had raised a ton of money but sales of its first phone were sluggish.