Companies have been using a secret scoring system to determine what kind of benefits and treatment a customer receives, based on the potential financial value of that customer, the Wall Street Journal reports.
The details: The customer lifetime value, or CLV, isn't available to the public. But it could determine how long you're kept on hold over the phone or if you get a seat upgrade after calling an airline. According to the Journal, these scores are calculated by taking into account how much money a customer spends, the number of returns that customer makes, and their ZIP code, among other factors. People who are frequent online shoppers, have a cellphone, or have a bank account have "at least one CLV score, more likely several."