Table of contents from the first edition of Microsoft's magazine Signal. Photo: Courtesy of Microsoft
Major U.S. companies and brands are investing in printed publications but not in the way you might think.
Microsoft, Hinge and Costco have created their own print magazines to tell their corporate stories, enhance their reputation and engage with hard-to-reach audiences.
Why it matters: It's part marketing and part strategic storytelling, communication executives from these companies told Axios.
