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The CIA is now on Instagram

The CIA, one of the rare government entities known for its social media savvy, is now on Instagram to give users another look into the secretive agency.

The big picture: The new account is another online vehicle to "spark the curiosity of Instagram users" and find recruits, CIA press secretary Timothy Barrett said. He noted that its first photo —  captioned "I spy with my little eye..." — includes the original 1985 badge photo for CIA director Gina Haspel [Updated], as well as an open notebook with Arabic writing that reads, "Share what we can, protect what we must."

Go deeper: News companies are increasingly launching on Instagram