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China's massive internet

Key stats from the latest report from the China Internet Network Information Center, per ECNS, include

  • 829 million users at the end of December;
  • 648 million short video users, 78.2% of China’s total Internet users;
  • National Internet availability rate at 59.6%, with 26.7% of internet users or 222 million living in rural areas;
  • Cumulative mobile internet traffic increased 189.1% to 71.1 billion GB;
  • Average time people spent online of 27.6 hours per week;
  • 610 million online shoppers, 592 million of whom used mobile phones to shop;
  • 600 million online payment users.

Quick take: The latest data are just another reminder of why many U.S. internet firms are willing to work with Beijing and its censorship demands to gain approval to operate in China.

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