Feb 1, 2018 - Economy

CBS reunion with Viacom gets another step closer

Dan Primack

Shari Redstone. Photo by Jesse Grant/Getty Images.

CBS Corp.'s board today is expected to discuss a merger with Viacom, setting the stage for a possible reunion between two companies that were split apart in 2005 by Sumner Redstone.

Why it matters: Even though we've heard this siren song before, there are two big differences this time around: A pressure-inducing trend of mega-media mergers, including AT&T/Time Warner and Disney/Fox, and declining share prices for both CBS and Viacom.

Bottom line from Variety:

"Tired of flirtations that went nowhere in late 2016, National Amusements president Shari Redstone seems ready to officiate a shotgun wedding. With controlling stakes in both companies, she’s nudging CBS CEO Leslie Moonves and Viacom CEO Bob Bakish to the altar whether they like it or not."

Add Axios on Google

CBS reunion with Viacom gets another step closer

What to read next