TechCrunch reports that Lyft staffers were able to view passengers' information, including where they were picked up and dropped off, and the feedback from drivers about their customers. Lyft says it is investigating the issue.

Why it matters, per Axios' Dan Primack: Lyft has portrayed itself as the ethical alternative to Uber, but the contrast might not really be quite so stark.

• Lyft told TechCrunch that some employees need access to this data to do their jobs; those departments include engineering, insurance, the trust and safety team, and more.
• TechCrunch learned from "a supposed Lyft staffer" that other employees "could use Lyft's backend software to view unmasked personally identifiable information."
• Lyft said to TechCrunch in a statement: "The specific allegations in this post would be a violation of Lyft’s policies and a cause for termination, and have not been raised with our Legal or Executive teams. We are conducting an investigation into the matter."