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Illustration: Aïda Amer/Axios

A new campaign aimed at keeping former President Trump off Facebook launches Friday as the company faces a deadline to respond to recommendations from the independent Oversight Board about handling speech by political figures.

Why it matters: Facebook doesn't have to decide what to do about Trump's account for another five months, but activists are already putting pressure on the tech giant to keep Trump off.

The big picture: As part of Facebook's Friday policy announcement, The Verge reports, the company will end its controversial "newsworthiness" exemption for national leaders and require them to follow the same set of rules as other users.

Details: The new $200,000 campaign by nonprofits Accountable Tech and Media Matters for America urges Facebook not to reinstate Trump's accounts. The two groups say they're prepared to spend more on future campaigns depending on what Facebook does.

  • The campaign includes a full-page ad in the New York Times on Friday, digital ads, and mobile billboards circling Facebook's headquarters in Washington, DC.
  • The billboard reads "We don't want another Capitol insurrection" and directs people to KeepTrumpOffFacebook.com.

Flashback: In May, the Oversight Board upheld Facebook's decision to bar Trump following his comments encouraging his followers to visit the Capitol on January 6, where a deadly riot occurred.

  • But the board held that Facebook was wrong to make Trump's ban open-ended, slamming its "indeterminate and standardless penalty of indefinite suspension" and urging Facebook to make its rules and punishments more clear.

Go deeper

Trump hints at 2024 White House run during 9/11 visit

Former President Donald Trump. Photo: Andy Jacobsohn /AFP via Getty Images

Former President Donald Trump said Saturday that it's an "easy question" whether he'll run for office in 2024 while talking to firefighters and police officers in New York City on the 20th anniversary of 9/11.

The big picture: Trump skipped the day's official events in lieu of his campaign-style appearance with first responders. He is also scheduled to provide commentary for a pay-per-view boxing match Saturday night in Florida.

SoCalGas agrees to $1.8 billion settlement for 2015 gas blowout

An evacuee with a Save Porter Ranch sign outside Southern California Gas Company's Aliso Canyon gate in Porter Ranch in January 2016 as the gas leak continued. Photos: Al Seib / Los Angeles Times via Getty Images

Southern California Gas Company and its parent company announced Monday they've agreed to pay up to $1.8 billion in settlement claims over the 2015 Aliso Canyon natural gas storage facility blowout.

Why it matters: Some 100,000 tons of methane, ethane and toxic chemicals poured into the air for 112 days, forcing over 8,000 families to evacuate from their Los Angeles-area homes and sickening many with headaches, nausea and nosebleeds, per the L.A. Times.

Updated 4 hours ago - World

North Korea fires short-range missile to sea, slams "hostile" U.S. policy

North Korean leader Kim Jong-un. Photo: API/Gamma-Rapho via Getty Images

South Korea's Joint Chiefs of Staff said Tuesday that North Korea's military had fired a short-range missile toward its eastern sea, per AP.

Why it matters: North Korea's ambassador to the United Nations defended the latest launch in remarks to the UN General Assembly, demanding the U.S. and South Korea end their "hostile policy" against the country.