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Illustration: Aïda Amer/Axios

A new campaign aimed at keeping former President Trump off Facebook launches Friday as the company faces a deadline to respond to recommendations from the independent Oversight Board about handling speech by political figures.

Why it matters: Facebook doesn't have to decide what to do about Trump's account for another five months, but activists are already putting pressure on the tech giant to keep Trump off.

The big picture: As part of Facebook's Friday policy announcement, The Verge reports, the company will end its controversial "newsworthiness" exemption for national leaders and require them to follow the same set of rules as other users.

Details: The new $200,000 campaign by nonprofits Accountable Tech and Media Matters for America urges Facebook not to reinstate Trump's accounts. The two groups say they're prepared to spend more on future campaigns depending on what Facebook does.

  • The campaign includes a full-page ad in the New York Times on Friday, digital ads, and mobile billboards circling Facebook's headquarters in Washington, DC.
  • The billboard reads "We don't want another Capitol insurrection" and directs people to KeepTrumpOffFacebook.com.

Flashback: In May, the Oversight Board upheld Facebook's decision to bar Trump following his comments encouraging his followers to visit the Capitol on January 6, where a deadly riot occurred.

  • But the board held that Facebook was wrong to make Trump's ban open-ended, slamming its "indeterminate and standardless penalty of indefinite suspension" and urging Facebook to make its rules and punishments more clear.

Go deeper

Trump hints at 2024 White House run during 9/11 visit

Former President Donald Trump. Photo: Andy Jacobsohn /AFP via Getty Images

Former President Donald Trump said Saturday that it's an "easy question" whether he'll run for office in 2024 while talking to firefighters and police officers in New York City on the 20th anniversary of 9/11.

The big picture: Trump skipped the day's official events in lieu of his campaign-style appearance with first responders. He is also scheduled to provide commentary for a pay-per-view boxing match Saturday night in Florida.

Updated 22 mins ago - Science

Blizzard likely to hit New England this weekend as "bomb cyclone" forms

Computer model projection of the precipitation and wind field from the weekend storm in the Northeast. (Earth.nullschool.net)

A powerful blizzard is likely to strike parts of New England and the Mid-Atlantic beginning Friday and lasting into the weekend, with snow totals that are likely to be measured in feet.

The big picture: The joining of weather systems embedded in both the polar, or northern branch, of the jet stream and the southern branch is projected to create a bomb cyclone. Such storms undergo a process known as bombogenesis, with their minimum central air pressure readings plunging at least 24 millibars in 24 hours.

Schumer vows to confirm Breyer replacement "with all deliberate speed"

Chuck Schumer. Photo: Alex Wong/Getty Images

Senate Majority Leader Chuck Schumer responded Wednesday to reports that Supreme Court Justice Stephen Breyer will retire, commending his time on the bench and promising to confirm President Biden's nominated replacement "with all deliberate speed."

Why it matters: The opportunity to appoint a new Supreme Court justice will be one of the longest-lasting pieces of Biden's legacy and could energize Democrats ahead of the midterms.