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Illustration: Aïda Amer/Axios

A new campaign aimed at keeping former President Trump off Facebook launches Friday as the company faces a deadline to respond to recommendations from the independent Oversight Board about handling speech by political figures.

Why it matters: Facebook doesn't have to decide what to do about Trump's account for another five months, but activists are already putting pressure on the tech giant to keep Trump off.

The big picture: As part of Facebook's Friday policy announcement, The Verge reports, the company will end its controversial "newsworthiness" exemption for national leaders and require them to follow the same set of rules as other users.

Details: The new $200,000 campaign by nonprofits Accountable Tech and Media Matters for America urges Facebook not to reinstate Trump's accounts. The two groups say they're prepared to spend more on future campaigns depending on what Facebook does.

  • The campaign includes a full-page ad in the New York Times on Friday, digital ads, and mobile billboards circling Facebook's headquarters in Washington, DC.
  • The billboard reads "We don't want another Capitol insurrection" and directs people to KeepTrumpOffFacebook.com.

Flashback: In May, the Oversight Board upheld Facebook's decision to bar Trump following his comments encouraging his followers to visit the Capitol on January 6, where a deadly riot occurred.

  • But the board held that Facebook was wrong to make Trump's ban open-ended, slamming its "indeterminate and standardless penalty of indefinite suspension" and urging Facebook to make its rules and punishments more clear.

Go deeper

Jun 3, 2021 - Technology

Facebook names longtime exec Marne Levine as chief business officer

Photo: Facebook

Facebook has promoted Marne Levine, its current vice president of global partnerships, business and corporate development, to the newly created role of chief business officer, Axios has learned.

Why it matters: Levine, who has been at Facebook for more than a decade, is a close confidant to Facebook's chief operating officer Sheryl Sandberg. She replaces outgoing chief revenue officer David Fischer, who was in that position for more than 10 years.

Trump's blog page shuts down permanently

Photo: James Devaney/GC Images

Former President Trump's blog page has been shut down, aide Jason Miller confirmed Wednesday.

Why it matters: The blog page, "From the Desk of Donald J. Trump", has been where the former president has shared his statements since it was unveiled last month. It was billed as an end-around to popular social media platforms which banned him.

Updated 3 hours ago - World

500 Hong Kong police officers raid pro-democracy newspaper

Chief Operations Officer Chow Tat Kuen (front 2nd R) is escorted by police from the Apple Daily newspaper offices before being put into a waiting vehicle in Hong Kong on Thursday. Photo: Anthony Wallace/AFP via Getty Images

Hong Kong's Apple Daily said 500 police officers searched the pro-democracy newspaper's offices and arrested five senior executives on Thursday.

Why it matters: The arrests of the paper's chief editor, Ryan Law, along with its chief operating officer, two other editors and the CEO of Next Digital, which operates Apple Daily, were made under China's national security law — which gives the government broad power to limit people's political freedom.