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AP

A bill was introduced in California's statehouse on Monday that would require internet service providers to get consumer's consent before using their personal information — including web browsing history — for targeted advertising, per MediaPost. The bill also bans pay-for-privacy offers, which would let consumers avoid advertising by paying a higher price for service.

Why it matters: California joins 19 other states that have introduced laws to protect broadband consumers' privacy. Seattle recently passed its own law to that effect. The local efforts picked up steam after Congress voted to overturn federal rules requiring ISPs to get consumers' opt-in consent before using or sharing personal information with third-party advertisers. That move sparked a consumer outcry.

Who cares? Pretty much every major online player, from the companies like Google and Facebook who lobbied against the federal rules (even though they didn't apply to them) and the ISPs who are working hard to get a piece of the growing online advertising market. Using consumer data to better target ads is a crucial revenue stream. Republican Congresswoman Marsha Blackburn has proposed a bill requiring all web companies — online platforms as well as broadband providers — to get consumer permission before using data.

Go deeper

Rep. Rice demands Cuomo resign after third woman accuses him of misconduct

New York Gov. Andrew Cuomo during a February news conference in New York City. Photo: Seth Wenig/POOL/AFP via Getty Images

Rep. Kathleen Rice (D-N.Y.) on Monday evening called for New York Gov. Andrew Cuomo (D) to resign, after a third woman accused him of inappropriate behavior.

Driving the news: Anna Ruch told the New York Times Monday that Cuomo asked to kiss her at a New York City wedding reception in September 2019.

Scoop: Inside the GOP's plan to retake the House

House Minority Leader Kevin McCarthy. Photo: Elijah Nouvelage/Bloomberg via Getty Images

House Republicans will reclaim their majority in 2022 by offering candidates who are women, minorities or veterans, a memo obtained by Axios says.

Why it matters: The document, drafted by a super PAC blessed by House Minority Leader Kevin McCarthy, names top Democrats to target — Jared Golden of Maine, Matt Cartwright of Pennsylvania and Ron Kind of Wisconsin — and the type of Republican candidates to beat them.

Scoop: Trump talked out of early Ohio endorsement

Jane Timken at a 2017 Trump rally. Photo: Kyle Mazza/NurPhoto via Getty Images

Donald Trump had to be talked out of making an early endorsement in Ohio's 2022 U.S. Senate race, a sign of his eagerness to reengage politically, people familiar with the conversations tell Axios.

What we're hearing: The former president discussed endorsing former state GOP chair Jane Timken last week during a meeting at Mar-a-Lago with RNC Chairwoman Ronna McDaniel, but top advisers — including Donald Trump Jr. — urged him to wait.