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A bill was introduced in California's statehouse on Monday that would require internet service providers to get consumer's consent before using their personal information — including web browsing history — for targeted advertising, per MediaPost. The bill also bans pay-for-privacy offers, which would let consumers avoid advertising by paying a higher price for service.

Why it matters: California joins 19 other states that have introduced laws to protect broadband consumers' privacy. Seattle recently passed its own law to that effect. The local efforts picked up steam after Congress voted to overturn federal rules requiring ISPs to get consumers' opt-in consent before using or sharing personal information with third-party advertisers. That move sparked a consumer outcry.

Who cares? Pretty much every major online player, from the companies like Google and Facebook who lobbied against the federal rules (even though they didn't apply to them) and the ISPs who are working hard to get a piece of the growing online advertising market. Using consumer data to better target ads is a crucial revenue stream. Republican Congresswoman Marsha Blackburn has proposed a bill requiring all web companies — online platforms as well as broadband providers — to get consumer permission before using data.

Go deeper

Updated 6 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 10 p.m. EST: 32,135,220 — Total deaths: 981,660 — Total recoveries: 22,149,441Map.
  2. U.S.: Total confirmed cases as of 10 p.m EST: 6,975,980 — Total deaths: 202,738 — Total recoveries: 2,710,183 — Total tests: 98,481,026Map.
  3. Politics: House Democrats prepare new $2.4 trillion coronavirus relief package.
  4. Health: Cases are surging again in 22 states — New York will conduct its own review of coronavirus vaccine.
  5. Business: America is closing out its strongest quarter of economic growth.
  6. Technology: 2020 tech solutions may be sapping our resolve to beat the pandemic.
  7. Sports: Pac-12 will play this fall despite ongoing pandemic — Here's what college basketball will look like this season.
  8. Science: Global coronavirus vaccine initiative launches without U.S. or China — During COVID-19 shutdown, a common sparrow changed its song.
9 hours ago - Sports

Pac-12 will play football this fall, reversing course

A view of Levi's Stadium during the 2019 Pac-12 Championship football game. Photo: Alika Jenner/Getty Images

The Pac-12, which includes universities in Arizona, California, Colorado, Oregon, Utah and Washington state, will play football starting Nov. 6, reversing its earlier decision to postpone the season because of the coronavirus pandemic.

Why it matters: The conference's about-face follows a similar move by the Big Ten last week and comes as President Trump has publicly pressured sports to resume despite the ongoing pandemic. The Pac-12 will play a seven-game conference football season, according to ESPN.

Dave Lawler, author of World
10 hours ago - World

Global coronavirus vaccine initiative launches without U.S. or China

Data: Gavi, The Vaccine Alliance; Map: Naema Ahmed/Axios

A global initiative to ensure equitable distribution of coronavirus vaccines now includes most of the world — but not the U.S., China or Russia.

Why it matters: Assuming one or more vaccines ultimately gain approval, there will be a period of months or even years in which supply lags far behind global demand. The COVAX initiative is an attempt to ensure doses go where they're most needed, rather than simply to countries that can produce or buy them at scale.

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