Jan 25, 2018

BuzzFeed goes after China with social licensing deal

Photo by Charley Gallay/Getty Images for BuzzFeed

BuzzFeed, one of the largest digital news and entertainment sites in the U.S., is looking to expand its international footprint through a distribution partnership with Bytedance, the Chinese tech holding company that was recently valued at over $20 billion.

Why it matters: BuzzFeed has largely penetrated the U.S. market, reaching 83% percent of all U.S. millennials per month, according to Nielsen. To grow its business and audience, it's now looking to expand its reach in international markets. China is the second-largest ad market in the world, next to the U.S.

The partnership will allow BuzzFeed to license content for Bytedance to distribute to its massive audience in China, Japan and other parts of the world.

  • Bytedance will translate BuzzFeed's video content to Mandarin and will distribute it to readers through its artificial intelligence-driven distribution platforms.
  • Bytedance's most popular platforms where the content will be distributed include Toutiao, TopBuzz, and Xigua Video.
  • The content will be screened in accordance with Chinese government standards, but sources say most of BuzzFeed's entertainment content shouldn't present censorship problems.

Bytedance’s global app, TopBuzz, will also leverage BuzzFeed content to further reach international markets, particularly highly-saturated ad markets like North America, Japan and Brazil, where TopBuzz also has a growing user base.

Go deeper

U.S. coronavirus updates: Death toll nears 11,000

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Andrew Witherspoon/Axios

Recorded deaths from the novel coronavirus surpassed 10,900 in the U.S. early Tuesday, per Johns Hopkins data. More than 1,000 people in the U.S. have died of coronavirus-related conditions each day since April 1.

Why it matters: U.S. Surgeon General Jerome Adams said on Sunday this week will be "the hardest and saddest week of most Americans' lives" — calling it our "our Pearl Harbor, our 9/11 moment."

Go deeperArrowUpdated 6 mins ago - Health

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 11:30 p.m. ET: 1,347,803 — Total deaths: 74,807 — Total recoveries: 277,402Map.
  2. U.S.: Total confirmed cases as of 11:30 p.m. ET: 368,196 — Total deaths: 10,986 — Total recoveries: 19,828Map.
  3. Trump administration latest: President Trump's economic adviser Peter Navarro warned White House colleagues in late January the coronavirus could take over half a million American lives and cost close to $6 trillion, memos obtained by Axios show.
  4. 2020 update: Wisconsin Supreme Court blocks governor's attempt to delay in-person primary voting delayed until June.
  5. States latest: West Coast states send ventilators to New York and other states with more immediate need — Data suggest coronavirus curve may be flattening in New York, Gov. Andrew Cuomo said.
  6. World update: U.K. Prime Minister Boris Johnson moved to intensive care as coronavirus symptoms worsen.
  7. Stocks latest: The S&P 500 closed up 7% on Monday, while the Dow rose more than 1,500 points.
  8. What should I do? Pets, moving and personal health. Answers about the virus from Axios expertsWhat to know about social distancingQ&A: Minimizing your coronavirus risk.
  9. Other resources: CDC on how to avoid the virus, what to do if you get it.

Subscribe to Mike Allen's Axios AM to follow our coronavirus coverage each morning from your inbox.

Docs: Navarro memos warning mass death circulated West Wing in January

Image from a memo to President Trump

In late January, President Trump's economic adviser Peter Navarro warned his White House colleagues the novel coronavirus could take more than half a million American lives and cost close to $6 trillion, according to memos obtained by Axios.

  • By late February, Navarro was even more alarmed, and he warned his colleagues, in another memo, that up to two million Americans could die of the virus.

Driving the news: Navarro's grim estimates are set out in two memos — one dated Jan. 29 and addressed to the National Security Council, the other dated Feb. 23 and addressed to the president. The NSC circulated both memos around the White House and multiple agencies.