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Photo by Charley Gallay/Getty Images for BuzzFeed

BuzzFeed, one of the largest digital news and entertainment sites in the U.S., is looking to expand its international footprint through a distribution partnership with Bytedance, the Chinese tech holding company that was recently valued at over $20 billion.

Why it matters: BuzzFeed has largely penetrated the U.S. market, reaching 83% percent of all U.S. millennials per month, according to Nielsen. To grow its business and audience, it's now looking to expand its reach in international markets. China is the second-largest ad market in the world, next to the U.S.

The partnership will allow BuzzFeed to license content for Bytedance to distribute to its massive audience in China, Japan and other parts of the world.

  • Bytedance will translate BuzzFeed's video content to Mandarin and will distribute it to readers through its artificial intelligence-driven distribution platforms.
  • Bytedance's most popular platforms where the content will be distributed include Toutiao, TopBuzz, and Xigua Video.
  • The content will be screened in accordance with Chinese government standards, but sources say most of BuzzFeed's entertainment content shouldn't present censorship problems.

Bytedance’s global app, TopBuzz, will also leverage BuzzFeed content to further reach international markets, particularly highly-saturated ad markets like North America, Japan and Brazil, where TopBuzz also has a growing user base.

Go deeper

Column / Harder Line

New England power fight foreshadows divisive clean energy future

Illustration: Sarah Grillo/Axios

It wasn’t his first choice, but Sean Mahoney isn’t fighting a 150-mile proposed power line sending Canadian hydropower to New England as part of the region’s climate-change goals.

Why he matters: Mahoney, a senior expert at the nonprofit Conservation Law Foundation who lives in Maine, is seeking to compromise in a bitter battle over the proposal. Expect more fights like this as President Biden and other political leaders pursue zero-carbon economies over the next 30 years.

Mike Allen, author of AM
9 hours ago - Politics & Policy

Biden adviser Cedric Richmond sees first-term progress on reparations

Illustration: "Axios on HBO"

White House senior adviser Cedric Richmond told "Axios on HBO" that it's "doable" for President Biden to make first-term progress on breaking down barriers for people of color, while Congress studies reparations for slavery.

Why it matters: Biden said on the campaign trail that he supports creation of a commission to study and develop proposals for reparations — direct payments for African-Americans.

Cyber CEO: Next war will hit regular Americans online

Any future real-world conflict between the United States and an adversary like China or Russia will have direct impacts on regular Americans because of the risk of cyber attack, Kevin Mandia, CEO of cybersecurity company FireEye, tells "Axios on HBO."

What they're saying: "The next conflict where the gloves come off in cyber, the American citizen will be dragged into it, whether they want to be or not. Period."