Feb 22, 2017

Breitbart feels the backlash from their far-right coverage

Lazaro Gamio / Axios

Many of the largest global ad agencies, like GroupM and Omnicom, are being asked by companies they represent to blacklist Breitbart from ad plans, according to reports in BuzzFeed and Digiday. That is likely to sting the site, which has seen an uptick in traffic and runs programmatic digital ads. Breitbart did not respond to a request for comment, but on Wednesday, Breitbart executives told Fox Business that the association with the far-right is hurting their business and they plan to pivot to a more mainstream audience.

Companies and ad vendors have been wary about working with Breitbart since the election, but according to agency executives, efforts to pull ads have recently ramped up. "Since the election, we have seen a more general awareness," says Ben Coffey Clark, a founding partner at Bully Pulpit Interactive, which represents an array of corporate and advocacy clients.

The watchdog: Most companies don't even realize that their ads are running on Breitbart.com because they buy ads through an automated process that distributes their content on hundreds of sites. Many companies started to become aware of their ads on Breitbart when a crowdsourced Twitter handle called Sleeping Giants started calling them out. A Google Doc from Sleeping Giants shows over 1,000 companies that have pulled Breitbart from ad buys.

Go deeper

U.S. coronavirus updates: Unemployment filings break record

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Andrew Witherspoon/Axios

6.6 million people filed for unemployment last week, totaling about 10 million Americans since the coronavirus pandemic caused businesses to close and layoff workers.

The state of play: Qualified Americans will get one-time direct deposits from the $2.2 trillion stimulus package to relieve some financial pressures. Americans surveyed more optimism about the state of their finances in the last week, a new survey from Axios and Ipsos shows.

Go deeperArrowUpdated 1 min ago - Health

Fauci says he feels safe, as his security is beefed up

Anthony Fauci during the daily coronavirus task force briefing at the White House on Tuesday. Photo: Win McNamee/Getty Images

Anthony Fauci, director of the National Insitute of Allergy and Infectious Diseases, said on Thursday he feels safe even as his security has been stepped up following "growing threats to his personal safety."

Why it matters: As the top U.S. infectious disease expert, Fauci plays a leading and highly visible role in the U.S. response to the novel coronavirus pandemic.

Go deeperArrowUpdated 19 mins ago - Health

DNC postpones convention until August due to coronavirus outbreak

The 2016 Democratic convention. Photo: BRENDAN SMIALOWSKI/AFP via Getty Images

The Democratic National Committee announced on Thursday that its July convention will be postponed until August because of the coronavirus.

Why it matters: The global pandemic is changing the fundamentals of the 2020 presidential election, and any snags in the process have the potential to help President Trump's re-election efforts.