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Illustration: Aïda Amer/Axios

Brain–computer interfaces, once used exclusively for clinical research, are now under development at several wealthy startups and a major tech company, and rudimentary versions are already popping up in online stores.

Why it matters: If users unlock the information inside their heads and give companies and governments access, they're inviting privacy risks far greater than today's worries over social media data, experts say — and raising the specter of discrimination based on what goes on inside a person's head.

What's happening: Machines that read brain activity from outside the head, or in some cases even inside the skull, are still relatively limited in the data they can extract from wearers' brains, and how accurately they can interpret it.

  • But the tech is moving fast. We can now recognize basic emotional states, unspoken words and imagined movements — all by analyzing neural data.
  • Researchers have found similarities in the way different people's brains process information, such that they can make rough guesses at what someone is thinking about or doing based on brain activity.

"These issues are fundamental to humanity because we're discussing what type of human being we want to be," says Rafael Yuste, a neuroscientist at Columbia.

The big picture: Clinical brain–computer interfaces can help people regain control of their limbs or operate prosthetics. Basic headsets are being sold as relaxation tools or entertainment gadgets — some built on flimsy claims — and market researchers are using the devices to fine-tune advertising pitches.

  • Facebook and startups like Elon Musk's Neuralink are pouring money into a new wave of neurotechnology with bold promises, like typing with your thoughts or, in Musk's words, merging with AI.
  • All of these devices generate huge amounts of neural data, potentially one of the most sensitive forms of personal information.

Driving the news: Neuroethicists are sounding the alarm.

  • Earlier this month the U.K.'s Royal Society published a landmark report on the promise and risk of neurotechnology, predicting a "neural revolution" in the coming decades.
  • And next month Chilean lawmakers will propose an amendment to the country's constitution enshrining protections for neural data as a fundamental human right, according to Yuste, who is advising on the process.

A major concern is that brain data could be commercialized, the way advertisers are already using less intimate information about people's preferences, habits and location. Adding neural data to the mix could supercharge the privacy threat.

  • "Accessing data directly from the brain would be a paradigm shift because of the level of intimacy and sensitivity of the information," says Anastasia Greenberg, a neuroscientist with a law degree.
  • If Facebook, for example, were to pair neural data with its vast trove of personal data, it could create “way more accurate and comprehensive psychographic profiles,” says Marcello Ienca, a health ethics researcher at ETH Zurich.
  • There's little to prevent companies from selling and trading brain data in the U.S., Greenberg found in a recent peer-reviewed study.

Neural data, more than other personal information, has the potential to reveal insights about a brain that even that brain's owner may not know.

  • This is the explicit promise of "neuromarketing," a branch of market research that uses brain scans to attempt to understand consumers better than they understand themselves.
  • Ethicists worry that information hidden inside a brain could be used to discriminate against people — for example, if they showed patterns of brain activity that were similar to patterns seen in people with propensities for addiction, depression or neurological disease.

"The sort of future we're looking ahead toward is a world where our neural data — which we don't even have access to — could be used" against us, says Tim Brown, a researcher at the University of Washington Center for Neurotechnology.

Go deeper: Advertisers want to mine your brain

Editor's note: This story has been updated to clarify Marcello Ienca's quote.

Go deeper

Updated 15 mins ago - World

Russian police detain over 3,000 protesters demanding Navalny's release

Photo: OLGA MALTSEVA/AFP via Getty Images

Police in Russia on Saturday arrested more than 3,300 people as protesters nationwide demanded that opposition leader Alexey Navalny be released from jail.

Details: Demonstrations began in the eastern regions of Russia and spread west to more than 60 cities.

Updated 2 hours ago - Politics & Policy

Arizona Republicans censure Cindy McCain and GOP governor

Combination images of Cindy McCain and Gov. Doug Ducey. Photo: FilmMagic/FilmMagic for U.S.VETS/Michael Brochstein/SOPA Images/LightRocket via Getty Images

Arizona Republican Party members voted on Saturday to censure prominent GOP figures Cindy McCain, Gov. Doug Ducey and former Sen. Jeff Flake (R-Ariz.), who've all faced clashes with former President Trump.

Why it matters: Although the resolution is symbolic, this move plus the re-election of the Trump-endorsed Kelli Ward as state GOP chair shows the strong hold the former president has on the party in Arizona, despite President Biden winning the state in the 2020 election.

Updated 5 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Eniola Odetunde/Axios

  1. Health: Most vulnerable Americans aren't getting enough vaccine information — Fauci says Trump administration's lack of facts on COVID "very likely" cost lives.
  2. Education: Schools face an uphill battle to reopen during the pandemic.
  3. Vaccine: Florida requiring proof of residency to get vaccine — CDC extends interval between vaccine doses for exceptional cases.
  4. World: Hong Kong puts tens of thousands on lockdown as cases surge — Pfizer to supply 40 million vaccine doses to lower-income countries — Brazil begins distributing AstraZeneca vaccine.
  5. Sports: 2021 Tokyo Olympics hang in the balance.
  6. 🎧 Podcast: Carbon Health's CEO on unsticking the vaccine bottleneck.

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