Movie posters from summer 2018 releases. Photo: Eric Lafforgue/Art In All Of Us/Corbis via Getty Images.
The U.S. box office is projected to hit a record-breaking $12 billion in 2018, proving past critiques wrong of how movie theaters cannot sustain in the age of streaming and home viewing, per the Hollywood Reporter.
Why it matters: Studios are realizing there is more attendance potential in the off-seasons of fall and spring than being part of summer's blockbuster lineup. Box office totals are expected to be up 10% from 2017. Marvel's "Venom" had an $80 million debut from the weekend of Oct. 5–7 — the best opening ever for that month.