Updated Jul 30, 2018

Blue jeans go green: Levi's sets new emissions reduction goals

Worker folding in a Levi's factory 1975. Photo: Ted Streshinsky via Getty

American denim manufacturer Levi Strauss & Co. committed on Tuesday to a 90% reduction in greenhouse gas emissions in all their owned and operated facilities and also a 40% emissions cut throughout their supply chain.

The big picture: Setting emissions-reducing targets is a growing trend in corporate responsibility. But it's complicated for large manufacturers to target all the steps of production, many of which they don't directly oversee.

Why it matters: These goals are some of the most aggressive in amount and timing in the clothing industry, according to Michael Kobori, Levi's vice president of sustainability. He told Axios the moves will likely pay off over time for the company.

"On the owned and operated side, they will pay off almost immediately, which we've seen from investments already in place. The supply side may be a longer-term investment, but we expect the same results and long-term benefits for our suppliers."
— Michael Kobori, Lev's vice president

One level deeper: Denim production is known for the amount of water it requires. Levi's has honed in on low-wash techniques that can reduce the water use for each pair by 97%, which they have rolled out to vendors accounting for 60% of their product.

Yes, but: Levi's is considered a progressive company based in liberal San Francisco. It's also privately traded and owned by direct descendants of Levi Strauss. This doesn't make their efforts less significant, but it creates a business environment more inclined to support such goals than, say, a publicly traded companies.

Go deeper: Some other big brands have also taken the step to reduce their emissions, most notably McDonald's in March.

Go deeper

World coronavirus updates

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Axios Visuals

Countries where novel coronavirus cases are falling may be hit with a "second peak" if they relax restrictions too soon, World Health Organization emergencies chief Mike Ryan warned during a briefing Monday. "We're still very much in a phase where the disease is actually on the way up," he added.

By the numbers: Almost 5.5 million people have tested positive for the virus as of Monday, and more than 2.2 million have recovered. The U.S. has reported the most cases in the world (over 1.6 million from 14.6 million tests). The U.K. is reporting over 36,900 deaths from the coronavirus — the most fatalities outside the U.S.

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 3 a.m. ET: 5,498,849 — Total deaths: 346,306 — Total recoveries — 2,233,180Map.
  2. U.S.: Total confirmed cases as of 3 a.m. ET: 1,662,768 — Total deaths: 98,223 — Total recoveries: 379,157 — Total tested: 14,604,942Map.
  3. World: Italy reports lowest number of new cases since February — Ireland reports no new coronavirus deaths on Monday for the first time since March 21 — WHO suspends trial of hydroxychloroquine over safety concerns.
  4. 2020: Trump threatens to move Republican convention from North Carolina — Joe Biden makes first public appearance in two months.
  5. Public health: Officials are urging Americans to wear masks over Memorial Day.
  6. Economy: New York stock exchange to reopen its floor on Tuesday — White House economic adviser Kevin Hassett says it's possible the unemployment rate could still be in double digits by November's election — Charities refocus their efforts to fill gaps left by government.
  7. What should I do? Hydroxychloroquine questions answeredTraveling, asthma, dishes, disinfectants and being contagiousMasks, lending books and self-isolatingExercise, laundry, what counts as soap — Pets, moving and personal healthAnswers about the virus from Axios expertsWhat to know about social distancingHow to minimize your risk.
  8. Other resources: CDC on how to avoid the virus, what to do if you get it, the right mask to wear.

Subscribe to Mike Allen's Axios AM to follow our coronavirus coverage each morning from your inbox.

Updated 46 mins ago - Politics & Policy

LATAM Airlines files for U.S. chapter 11 bankruptcy

A LATAM air attendant aboard one of the company's planes in March. Photo: Kike Calvo/Universal Images Group via Getty Images

LATAM Airlines Group SA said in a statement early Tuesday the firm and its affiliates in in the United States, Chile, Peru, Colombia and Ecuador have filed for Chapter 11 bankruptcy protection in the U.S.

Why it matters: Latam is Latin America's largest airline and its shareholders include Delta Air Lines. CEO Roberto Alvo noted in the statement the coronavirus pandemic has had a huge impact on the airline industry.