Worker folding in a Levi's factory 1975. Photo: Ted Streshinsky via Getty

American denim manufacturer Levi Strauss & Co. committed on Tuesday to a 90% reduction in greenhouse gas emissions in all their owned and operated facilities and also a 40% emissions cut throughout their supply chain.

The big picture: Setting emissions-reducing targets is a growing trend in corporate responsibility. But it's complicated for large manufacturers to target all the steps of production, many of which they don't directly oversee.

Why it matters: These goals are some of the most aggressive in amount and timing in the clothing industry, according to Michael Kobori, Levi's vice president of sustainability. He told Axios the moves will likely pay off over time for the company.

"On the owned and operated side, they will pay off almost immediately, which we've seen from investments already in place. The supply side may be a longer-term investment, but we expect the same results and long-term benefits for our suppliers."
— Michael Kobori, Lev's vice president

One level deeper: Denim production is known for the amount of water it requires. Levi's has honed in on low-wash techniques that can reduce the water use for each pair by 97%, which they have rolled out to vendors accounting for 60% of their product.

Yes, but: Levi's is considered a progressive company based in liberal San Francisco. It's also privately traded and owned by direct descendants of Levi Strauss. This doesn't make their efforts less significant, but it creates a business environment more inclined to support such goals than, say, a publicly traded companies.

Go deeper: Some other big brands have also taken the step to reduce their emissions, most notably McDonald's in March.

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Florida Gov. Ron DeSantis (R) announced Friday the state will completely reopen its economy, allowing restaurants at operate full capacity and barring localities from ordering businesses to close.

Why it matters: The state became one of the world's epicenters for the virus in July, forcing DeSantis to pause its first round of reopening.

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Gasoline-powered cars may be going the way of the woolly mammoth, even if it will take decades to replace them and seems hard to fathom today.

The big picture: Internal combustion engines (ICEs) have powered automobiles for more than 100 years. But the shift to electric vehicles, slow to materialize at first, is now accelerating due to tightening government policies, falling costs and a societal reckoning about climate change.

Virginia Gov. Ralph Northam tests positive for coronavirus

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Virginia Gov. Ralph Northam (D) and his wife, Pamela, both tested positive for coronavirus, his office announced on Friday.

The state of play: The Northams were tested after one of their staff "who works closely within the couple's living quarters" tested positive. The governor is asymptomatic, while his wife is "experiencing mild symptoms." They plan to isolate at home for 10 days.

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