Amy Harder Mar 20
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Do you want to cut carbon with that? McDonald’s sets climate target

Ronald McDonald in the rain
A statue of Ronald McDonald sits outside the fast food chain in floodwater. Photo: PORNCHAI KITTIWONGSAKUL/AFP/Getty Images

McDonald’s is announcing today its first-ever target addressing climate change, seeking to cut greenhouse gas emissions of its restaurants and offices by 36% in the next 12 years.

Why it matters: As one of the most recognizable brands on Earth, what McDonald’s does matters more than most. The fact it’s putting forth a concrete target, based on 2015 emissions levels, is the latest and one of the strongest signs yet of how corporate America is taking steps to address the issue despite the Trump administration reversing course.

The gritty details:

  • The company is also announcing that it is committing to a 31% cut in the emissions intensity — the amount of emissions per metric ton of food and packaging — across its supply chain by 2030.
  • These targets have been approved by a consortium of environmental groups and think tanks called the Science Based Targets Initiative, which gives them more credibility than arbitrary targets without outside confirmation.
  • Getting that approval means the targets are in line with the goals laid out by the 2015 Paris climate deal.

One level deeper: The focus will be on cutting emissions and increasing renewable energy use in three bucket areas:

  1. Energy usage inside its 37,000 restaurants, most of which are owned and operated by local franchisees
  2. Packaging and waste of its products
  3. Beef production

Yes, but: These are concrete targets, but they’re not as of yet backed up with specific plans of how to get there.

  • As one big example, the company didn’t disclose a specific target for how much renewable energy currently powers or in the future would power its restaurants and offices. In a statement to Axios, a McDonald's spokesperson said the company doesn't currently measure its global renewable-energy use, but it's working toward being able to do that.

Robert Gibbs, executive vice president of corporate relations at McDonald’s (and former press secretary for then-President Obama,) indicated improving the climate impact of its suppliers of beef will be the biggest lift.

“That’s the biggest long-term upside and biggest potential for us."
— Robert Gibbs, executive vice president at McDonald's

Gibbs said they’d be spending the next 15 years figuring out how to scale up more sustainable beef production to the level a global company like McDonald’s needs.

Axios 9 hours ago
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Shannon Vavra 11 hours ago
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Students mark Columbine’s 19th anniversary with nationwide walkouts

Students walk towards the Capitol in D.C. holding signs reading "Enough is enough" with drawings of a gun.
Students walk towards the Capitol April 20, 2018. Photo: Tom Williams/CQ Roll Call

Nineteen years ago today, at 11:19 am, high school students Dylan Klebold and Eric Harris walked into Columbine High School in Colorado and opened fire. They killed 12 students and a teacher, injured 23 others, and killed themselves in the library just after noon. Five hours passed before the situation was under control.

Fast forward: Starting at 10am today, students across the nation, including those from Marjory Stoneman Douglas High School, have been staging more than 2,600 walkouts to honor the 19th anniversary of the massacre and demand action from lawmakers on gun legislation, according to the National School Walkout organizer’s web site.