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Do you want to cut carbon with that? McDonald’s sets climate target

Ronald McDonald in the rain
A statue of Ronald McDonald sits outside the fast food chain in floodwater. Photo: PORNCHAI KITTIWONGSAKUL/AFP/Getty Images

McDonald’s is announcing today its first-ever target addressing climate change, seeking to cut greenhouse gas emissions of its restaurants and offices by 36% in the next 12 years.

Why it matters: As one of the most recognizable brands on Earth, what McDonald’s does matters more than most. The fact it’s putting forth a concrete target, based on 2015 emissions levels, is the latest and one of the strongest signs yet of how corporate America is taking steps to address the issue despite the Trump administration reversing course.