Get the latest market trends in your inbox

Stay on top of the latest market trends and economic insights with the Axios Markets newsletter. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Denver news in your inbox

Catch up on the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Des Moines news in your inbox

Catch up on the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Minneapolis-St. Paul news in your inbox

Catch up on the most important stories affecting your hometown with Axios Minneapolis-St. Paul

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tampa-St. Petersburg news in your inbox

Catch up on the most important stories affecting your hometown with Axios Tampa-St. Petersburg

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!
Data: KFF analysis of AP VoteCast, a survey of the American electorate conducted by NORC at the University of Chicago (conducted Oct. 27-Nov. 3). ; Table: Axios Visuals

People who voted for President Trump didn't see the coronavirus as an urgent problem, according to exit polls, but President-elect Joe Biden's voters overwhelmingly did.

Why it matters: The Biden administration will face a massive public education challenge as it tries to get the whole country to treat the virus as a serious threat and, when the time comes, to get vaccinated.

By the numbers: About 60% of Biden voters, across every demographic group, said COVID-19 was a top issue, compared to barely more than 20% of Trump voters.

What’s next: It will be exceedingly difficult to get a handle on the pandemic as long as half the adult population — the folks who followed Trump — don't see it as a major issue.

  • People who don’t believe COVID-19 is a serious threat may also feel less compelled to get a vaccine.

Between the lines: Over decades of messaging about HIV testing and treatment in our Greater Than AIDS program, we have learned that there is no one-size-fits-all message.

  • Messages need to be targeted to be effective.
  • That means heavy use of digital media, not PSAs on television.
  • And messengers have to be credible, not just famous. An important challenge is to emphasize disproportionate impact on people of color without furthering stigma or marginalization.

The bottom line: In exit polls, far more Trump voters said they were motivated by the economy than by the pandemic. Part of Biden's challenge will be to persuade those voters that getting a handle on COVID-19 is the route to a stronger economy.

Go deeper.

Go deeper

20 hours ago - Health

WH coronavirus task force: States must "flatten the curve" to sustain health system

A walk-up Covid-19 testing site in San Fernando, California, on Nov. 24, ahead of the Thanksgiving holiday.

The White House coronavirus task force warned states "the COVID risk to all Americans is at a historic high" and to brace for another surge following Thanksgiving, per a report that emerged Wednesday.

Driving the news: "If you are under 40, you need to assume you became infected during the Thanksgiving period if you gathered beyond your immediate household," said the report, dated Nov. 29, first published by the Center for Public Integrity.

22 hours ago - Health

U.S. exceeds 100,000 COVID-related hospitalizations for the first time

People wait outside the Emergency room of the Garfield Medical Center in Monterey Park, California on Dec 1. Photo: Frederic J. Brown/Getty Images

More than 100,200 Americans were hospitalized as of Wednesday due to the coronavirus for the first time since the outbreak began in early 2020, per the COVID Tracking Project.

The big picture: The milestone comes as health officials anticipated cases to surge due to holiday travel and gatherings. The impact of the holiday remains notable, as many states across the country are only reporting partial data.

Bipartisan group of lawmakers unveils $908 billion COVID stimulus proposal

Sens. Joe Manchin (D-W.Va.) and Susan Collins (R-Maine) in the Capitol in 2018. Photo: Tom Williams/CQ Roll Call

A bipartisan group of lawmakers on Tuesday proposed a $908 billion coronavirus stimulus package, in one of the few concrete steps toward COVID relief made by Congress in several months.

Why it matters: Recent data shows that the economic recovery is floundering as coronavirus cases surge and hospitals threaten to be overwhelmed heading into what is likely to be a grim winter.