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Biden and Harris during the Rose Garden ceremony to celebrate the signing of the COVID relief bill last week. Photo: Alex Wong/Getty Images

This week's seven-state swing by the first and second families is just the beginning: The White House is mapping a multi-week campaign — in red and blue states — to sell the COVID stimulus.

Why it matters: President Biden's top advisers see the $1.9 trillion relief bill, which Biden signed Thursday, as the key to solidifying his political fortunes. The bill's strong bipartisan approval ratings supply Democrats with an opportunity to bludgeon Republicans in states that will determine elections for the foreseeable future.

What we're hearing ... Team Biden has broken each day into themes emphasizing different benefits of the bill, according to an administration official familiar with the plans:

  • Today, Biden will launch what he's branding the "Help is Here" campaign with a speech at the White House. Vice President Harris and the Second Gentleman Doug Emhoff will headline a launch event in Nevada. Dr. Jill Biden, a teacher, will travel to New Jersey to emphasize the impact of the bill on schools and students.
  • Tuesday's theme will be "help for small business." The president will fly to Pennsylvania, and the vice president and second gentleman will visit Colorado.
  • Wednesday — "help for schools" — will feature the first lady in New Hampshire and the second gentleman in New Mexico.
  • Thursday — "help to stay in your home" — will highlight measures in the bill to cover back rent, protect people against eviction and aid people experiencing homelessness.
  • Friday — "help immediately with direct checks" — will have Biden and Harris in Georgia.

Biden, who has yet to do a press conference as president, has granted a one-on-one interview to ABC's George Stephanopoulos, which will air Wednesday on Good Morning America.

  • Other administration officials, including Cabinet secretaries, will do regional and national interviews and events this week to further amplify the campaign, the official said.
  • Biden will tap Gene Sperling, director of the National Economic Council under Presidents Obama and Clinton, to oversee the implementation of the gargantuan relief package, the Washington Post first reported and Axios' Hans Nichols has confirmed.

Go deeper

Updated 43 mins ago - Politics & Policy

Omicron dashboard

Illustration: Shoshana Gordon/Axios

  1. Health: Contact tracing fizzles across America — New clues emerge on long COVID — Omicron is finally burning out — It's very difficult to get access to antiviral COVID treatments — Axios-Ipsos poll: Omicron's big numbersAnother wave of death — FDA limits use of Regeneron and Lilly antibody treatments.
  2. Vaccines: Pfizer begins clinical trial for Omicron-specific vaccine — The shifting definition of fully vaccinated.
  3. Politics: Virginia AG says public colleges can't mandate COVID vaccines —Alaska governor joins Texas lawsuit over National Guard vaccine mandate — Navy discharges 45 sailors for refusing vaccine — Spotify to remove Neil Young's music after his Joe Rogan ultimatum.
  4. World: U.K. to lift travel testing requirement for fully vaccinated — Beijing Olympic Committee lowers testing threshold ahead of Games.
  5. Variant tracker

Scoop: Ukraine gives U.S. senators 4 specific asks

Zelensky. Photo: John Thys/AFP via Getty Images

The chairman of Ukraine's parliament has sent a letter to eight U.S. senators outlining four specific requests for security assistance and sanctions that Kyiv believes will help deter a Russian invasion, Axios has learned.

Why it matters: The Ukrainian government is leaning on Congress — and a bipartisan group of senators negotiating compromise language on sanctions that could pass the Senate — in an effort to push the U.S. posture beyond the Biden administration's approach.

Updated 2 hours ago - Energy & Environment

Bomb cyclone prompts blizzard warnings from Virginia to Maine

Computer model projection showing the intense storm off of Cape Cod on Jan 29, 2022, with heavy snow and strong winds lashing the coastline. (Weatherbell.com)

Blizzard warnings are in effect for 11 million people from coastal Virginia to eastern Maine as a powerful and potentially historic winter storm is set to slam the Mid-Atlantic and Northeast beginning Friday.

Why it matters: The storm will bring an array of hazards, from zero visibility amid hurricane force wind gusts and heavy snow to coastal flooding that will erode vulnerable beaches and threaten coastal property from the Jersey shore to coastal Massachusetts.

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