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Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

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Biden and Harris during the Rose Garden ceremony to celebrate the signing of the COVID relief bill last week. Photo: Alex Wong/Getty Images

This week's seven-state swing by the first and second families is just the beginning: The White House is mapping a multi-week campaign — in red and blue states — to sell the COVID stimulus.

Why it matters: President Biden's top advisers see the $1.9 trillion relief bill, which Biden signed Thursday, as the key to solidifying his political fortunes. The bill's strong bipartisan approval ratings supply Democrats with an opportunity to bludgeon Republicans in states that will determine elections for the foreseeable future.

What we're hearing ... Team Biden has broken each day into themes emphasizing different benefits of the bill, according to an administration official familiar with the plans:

  • Today, Biden will launch what he's branding the "Help is Here" campaign with a speech at the White House. Vice President Harris and the Second Gentleman Doug Emhoff will headline a launch event in Nevada. Dr. Jill Biden, a teacher, will travel to New Jersey to emphasize the impact of the bill on schools and students.
  • Tuesday's theme will be "help for small business." The president will fly to Pennsylvania, and the vice president and second gentleman will visit Colorado.
  • Wednesday — "help for schools" — will feature the first lady in New Hampshire and the second gentleman in New Mexico.
  • Thursday — "help to stay in your home" — will highlight measures in the bill to cover back rent, protect people against eviction and aid people experiencing homelessness.
  • Friday — "help immediately with direct checks" — will have Biden and Harris in Georgia.

Biden, who has yet to do a press conference as president, has granted a one-on-one interview to ABC's George Stephanopoulos, which will air Wednesday on Good Morning America.

  • Other administration officials, including Cabinet secretaries, will do regional and national interviews and events this week to further amplify the campaign, the official said.
  • Biden will tap Gene Sperling, director of the National Economic Council under Presidents Obama and Clinton, to oversee the implementation of the gargantuan relief package, the Washington Post first reported and Axios' Hans Nichols has confirmed.

Go deeper

Updated 5 hours ago - World

Death toll mounts as fighting between Israel and Hamas intensifies

Palestinian Muslims exchange wishes for Eid al-Fitr, marking the end of the holy month of Ramadan, near a razed building in the northern Gaza Strip town of Beit Lahia, on May 13. Photo: Majdi Fathi/NurPhoto via Getty Images

At least 109 Palestinians and seven people in Israel have been killed since recent fighting between Israel's military and Hamas began Monday.

The big picture: Israel began massing troops on its border with Gaza on Thursday, launching attacks from the air and ground as Hamas continued to fire rockets into Israel.

By the numbers: Where the earmarks are wanted

Expand chart
Data: House Committee on Appropriations; Chart: Danielle Alberti/Axios

The Dallas-Fort Worth area is being targeted for the largest collective earmark request in the country, according to a detailed breakdown of overall requests released by the House Appropriations Committee.

Why it matters: House appropriators are trying to balance bipartisan momentum for infrastructure investment with "pork-barrel" spending's checkered political history. The data dump is an effort to provide transparency for what are now termed "community project funding" requests.

Democrats open to user fees for infrastructure deal

President Biden sits Thursday with Sen. Shelley Moore Capito (R-W.Va.) as they discuss his $2.3 trillion infrastructure proposal. Photo: T.J. Kirkpatrick/The New York Times/Bloomberg via Getty Images

Some Senate Democrats are open to paying for a compromise infrastructure package by imposing user fees, including increasing the gas tax and raising money from electric car drivers through a vehicle-miles-traveled charge.

Why it matters: By inching toward the Republican position on pay-fors, some Democrats are bucking President Biden's push to offset his proposed $2.3 trillion plan by focusing only on raising taxes on corporations and the wealthy.

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