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Joe Biden. Photo: Ethan Miller/Getty Images

Joe Biden has launched a small digital ad campaign targeting people in areas who are heavily impacted by climate change, according to his campaign.

Why it matters: Climate is playing a substantial role in the Democratic primary fight. Several candidates have released wide-ranging plans and polling suggests that Democratic voters are prioritizing the issue.

The big picture: Biden's climate-focused campaign ads follow his newly unveiled climate and energy platform.

His proposal — which praised the Green New Deal — has eased the criticism from activists who went on the attack weeks ago when an adviser indicated that Biden planned to seek a "middle ground" on the topic.

Details: The 3-pronged digital ad campaign, which launched on Thursday, is running on Facebook, Instagram, Google Search and YouTube.

  • At this point, the campaign is very small — only about 4-figures in spend. It is highly targeted to a very specific audience. 
  • The campaign will first engage voters in key early states like Iowa, New Hampshire, South Carolina and Nevada who express interest in climate change.
  • It will also target voters in the key states who live in areas vulnerable to the effects of climate change, including coastal residents in South Carolina and Florida.
  • The ad campaign features new videos of the former vice president sharing a personal story about the conservation of Cape Henlopen State Park in his home state of Delaware.
"We are using social media tools to reach the communities most vulnerable to the effects of climate change to let them know that Vice President Biden’s plan will address the existential threats facing them and their families,"
— Biden for President senior advisor Brandon English

Go deeper: Joe Biden releases climate change plan for 2020

Editor's note: The article has been corrected to indicate the ad campaign launched on Thursday, not Monday.

Go deeper

Scoop: Gina Haspel threatened to resign over plan to install Kash Patel as CIA deputy

CIA Director Gina Haspel. Photo: Win McNamee/Getty Images

CIA Director Gina Haspel threatened to resign in early December after President Trump cooked up a hasty plan to install loyalist Kash Patel, a former aide to Rep. Devin Nunes (R-Calif.), as her deputy, according to three senior administration officials with direct knowledge of the matter.

Why it matters: The revelation stunned national security officials and almost blew up the leadership of the world's most powerful spy agency. Only a series of coincidences — and last minute interventions from Vice President Mike Pence and White House counsel Pat Cipollone — stopped it.

Updated 7 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Health: Coronavirus deaths reach 4,000 per day as hospitals remain in crisis mode — CDC warns highly transmissible coronavirus variant could become dominant in U.S. in March.
  2. Politics: Biden says, "We will manage the hell out of" vaccine distribution — Biden taps ex-FDA chief to lead Operation Warp Speed amid rollout of COVID plan — Widow of GOP congressman-elect who died of COVID-19 will run to fill his seat.
  3. Vaccine: Battling Black mistrust of the vaccines"Pharmacy deserts" could become vaccine deserts — Instacart to give $25 to shoppers who get vaccine.
  4. Economy: Unemployment filings explode againFed chair: No interest rate hike coming any time soon —  Inflation rose more than expected in December.
  5. World: WHO team arrives in China to investigate pandemic origins.

John Weaver, Lincoln Project co-founder, acknowledges “inappropriate” messages

John Weaver aboard John McCain's campaign plane in February 2000. Photo: Robert Schmidt/AFP via Getty Images)

John Weaver, a veteran Republican operative who co-founded the Lincoln Project, declared in a statement to Axios on Friday that he sent “inappropriate,” sexually charged messages to multiple men.

  • “To the men I made uncomfortable through my messages that I viewed as consensual mutual conversations at the time: I am truly sorry. They were inappropriate and it was because of my failings that this discomfort was brought on you,” Weaver said.
  • “The truth is that I'm gay,” he added. “And that I have a wife and two kids who I love. My inability to reconcile those two truths has led to this agonizing place.”

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