Jun 7, 2019

Biden launches climate change ad campaign

Joe Biden. Photo: Ethan Miller/Getty Images

Joe Biden has launched a small digital ad campaign targeting people in areas who are heavily impacted by climate change, according to his campaign.

Why it matters: Climate is playing a substantial role in the Democratic primary fight. Several candidates have released wide-ranging plans and polling suggests that Democratic voters are prioritizing the issue.

The big picture: Biden's climate-focused campaign ads follow his newly unveiled climate and energy platform.

His proposal — which praised the Green New Deal — has eased the criticism from activists who went on the attack weeks ago when an adviser indicated that Biden planned to seek a "middle ground" on the topic.

Details: The 3-pronged digital ad campaign, which launched on Thursday, is running on Facebook, Instagram, Google Search and YouTube.

  • At this point, the campaign is very small — only about 4-figures in spend. It is highly targeted to a very specific audience. 
  • The campaign will first engage voters in key early states like Iowa, New Hampshire, South Carolina and Nevada who express interest in climate change.
  • It will also target voters in the key states who live in areas vulnerable to the effects of climate change, including coastal residents in South Carolina and Florida.
  • The ad campaign features new videos of the former vice president sharing a personal story about the conservation of Cape Henlopen State Park in his home state of Delaware.
"We are using social media tools to reach the communities most vulnerable to the effects of climate change to let them know that Vice President Biden’s plan will address the existential threats facing them and their families,"
— Biden for President senior advisor Brandon English

Go deeper: Joe Biden releases climate change plan for 2020

Editor's note: The article has been corrected to indicate the ad campaign launched on Thursday, not Monday.

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Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 3:30 a.m. ET: 1,203,923 — Total deaths: 64,795 — Total recoveries: 247,273Map.
  2. U.S.: Total confirmed cases as of 3:30 a.m. ET: 312,237 — Total deaths: 8,502 — Total recoveries: 14,997Map.
  3. Public health latest: CDC launches national trackers and recommends face coverings in public. Federal government will cover costs of COVID-19 treatment for uninsured. The virus is hitting poor, minority communities harder and upending childbirth.
  4. 2020 latest: "We have no contingency plan," Trump said on the 2020 Republican National Convention. "We're having the convention at the end of August."
  5. Business updates: Restaurants step up for health care workers. Employees are pressuring companies to provide protections during coronavirus.
  6. Oil latest: Monday meeting among oil-producing countries to discuss supply curbs is reportedly being delayed amid tensions between Saudi Arabia and Russia.
  7. Education update: Many college-age students won't get coronavirus relief checks.
  8. 1 🏀 thing: The WNBA postpones start of training camps and season.
  9. What should I do? Pets, moving and personal health. Answers about the virus from Axios expertsWhat to know about social distancingQ&A: Minimizing your coronavirus risk.
  10. Other resources: CDC on how to avoid the virus, what to do if you get it.

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World coronavirus updates: Confirmed cases top 1.2 million

Data: The Center for Systems Science and Engineering at Johns Hopkins, the CDC and China's Health Ministry. Note: China numbers are for the mainland only and U.S. numbers include repatriated citizens and confirmed plus presumptive cases from the CDC

The number of novel coronavirus cases surpassed 1.2 million worldwide Saturday night, as Spain overtook Italy as the country with the most infections outside the U.S.

The big picture: About half the planet's population is now on lockdown and the global death toll was nearing 64,800, by Sunday morning, per Johns Hopkins data.

Go deeperArrowUpdated 4 hours ago - Health

U.S. coronavirus updates: Death toll surpasses 8,500

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Andrew Witherspoon/Axios

Recorded deaths from the novel coronavirus surpassed 8,500 in the U.S. early Sunday, per Johns Hopkins data. The death toll in the U.S. has risen over 1,000 every day for the past four days, since April 1.

The big picture: President Trump said Saturday America's is facing its "toughest" time "between this week and next week." Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, said U.S. deaths are expected to continue to rise during this period.

Go deeperArrowUpdated 4 hours ago - Health