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Photo: Tayfun Coskun/Anadolu Agency via Getty Images

The Asian American Foundation (TAAF) and a coalition of partners launched a new cultural campaign Thursday to drive funding and support for the AAPI community.

Why it matters: The See Us Unite campaign is backed by big names, including the Ford Foundation and MacArthur Foundation, and comes as Asian American leaders push to address a yearlong spike in deadly anti-Asian violence.

Details: The multi-platform effort is designed to "accelerate impact," according to a release. Funds raised from the campaign will go toward community organizing, education and solidarity-building initiatives.

  • It will launch nationwide and feature high-profile Asian Americans such as actor Daniel Dae Kim and tennis star Naomi Osaka.
  • A broadcast event exploring Asian American history will air on May 21, featuring testimonials from leading Asian American advocates including Amanda Nguyen, Ai-Jen Poo and Karthick Ramakrishnan.

What they’re saying: "Ultimately, our culture is our greatest asset in our effort to change hearts and minds," said Sheila Lirio Marcelo, executive producer of the See Us Unite campaign, TAAF board member and Care.com founder.

The big picture: The Asian American Foundation is leading a $250 million effort to aid AAPI causes, supported by donors including Yahoo co-founder Jerry Yang, Alibaba co-founder Joseph Tsai, Amazon, Walmart and Coca-Cola. 

Go deeper

More surprises await scientists at Antarctica's "Doomsday Glacier"

Cliffs along the edge of the Thwaites Ice Shelf in West Antarctica. Photo: James Yungel/NASA

Researchers like David Holland, an atmospheric scientist at New York University, are in a race to understand the fate of a massive glacier in West Antarctica that has earned a disquieting nickname: "The Doomsday Glacier."

Why it matters: Studies show the Thwaites Glacier (its official name) could already be on an irreversible course to melt during the next several decades to centuries, freeing up enough inland ice to raise global sea levels by at least several feet.

Updated 2 hours ago - Health

The case for Operation Warp Speed 2.0

Illustration: Annelise Capossela/Axios

Omicron's blitz around the world has underscored the need for a new arsenal of COVID vaccines and therapeutics, experts say — and that may require an effort akin to Operation Warp Speed 2.0.

Why it matters: The virus will continue to evolve, potentially in a way that further escapes vaccine protection, and the best way to prevent more global disruptions to everyday life is to have tools ready to combat whatever comes next.

Ina Fried, author of Login
2 hours ago - Technology
Column / Signal Boost

Microsoft's metaverse maneuvering

Illustration: Annelise Capossela/Axios

Microsoft is pitching investors and regulators that its $68 billion Activision Blizzard deal is all about the metaverse, that nebulous buzzword taking the tech world by storm.

What they're saying: By my colleague Stephen Totilo's count, Nadella used the word "metaverse" at least five times in his conference call discussing the deal. Activision Blizzard CEO Bobby Kotick mentioned the metaverse four times, while Microsoft gaming chief Phil Spencer used the term twice.