Jun 8, 2017

Apple's latest ad uses iPhone photos to make the case for saving the planet

Ina Fried, author of Login

Screenshot by Axios

Apple has made a political ad entirely out of iPhone photos. The company just ran a TV commercial in the NBA Finals showing a series of Live Photos of various nature shots along with the late Carl Sagan reading parts of his famous Pale Blue Dot speech from 1994.

Here's the text of the ad:

The earth is a very small stage In our obscurity in a vast cosmic arena. In all this vastness, there is no hint that help will come from elsewhere to save us from ourselves.The earth is the only world known so far to harbor life. There is nowhere else at least in the near future, to where our species can migrate. Like it or not, for the moment, the earth is where we make our stand. It underscores our responsibility to deal more kindly with one another and to preserve and cherish the only home we've ever known.

Part of ongoing effort: Apple has been touting its environmental efforts, including a push to get its suppliers to shift to renewable energy. Cook has blasted President Trump's move to exit Paris and had lobbied the president to stick with the environmental accord.

Not just Apple: The NBA Finals saw plenty of tech ads, though the others were far more traditional spots, including Google touting Google Home and Samsung pitching the payment feature on its Gear smartwatch.

Here's the ad:

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