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Screenshot by Axios

Apple has made a political ad entirely out of iPhone photos. The company just ran a TV commercial in the NBA Finals showing a series of Live Photos of various nature shots along with the late Carl Sagan reading parts of his famous Pale Blue Dot speech from 1994.

Here's the text of the ad:

The earth is a very small stage In our obscurity in a vast cosmic arena. In all this vastness, there is no hint that help will come from elsewhere to save us from ourselves.The earth is the only world known so far to harbor life. There is nowhere else at least in the near future, to where our species can migrate. Like it or not, for the moment, the earth is where we make our stand. It underscores our responsibility to deal more kindly with one another and to preserve and cherish the only home we've ever known.

Part of ongoing effort: Apple has been touting its environmental efforts, including a push to get its suppliers to shift to renewable energy. Cook has blasted President Trump's move to exit Paris and had lobbied the president to stick with the environmental accord.

Not just Apple: The NBA Finals saw plenty of tech ads, though the others were far more traditional spots, including Google touting Google Home and Samsung pitching the payment feature on its Gear smartwatch.

Here's the ad:

Go deeper

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Higher education expands its climate push

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New or expanded climate initiatives are popping up at several universities, a sign of the topic's rising prominence and recognition of the threats and opportunities it creates.

Why it matters: Climate and clean energy initiatives at colleges and universities are nothing new, but it shows expanded an campus focus as the effects of climate change are becoming increasingly apparent, and the world is nowhere near the steep emissions cuts that scientists say are needed to hold future warming in check.

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The pandemic isn't slowing tech

Illustration: Eniola Odetunde/Axios

Thursday's deluge of Big Tech earnings reports showed one thing pretty clearly: COVID-19 may be bad in all sorts of ways, but it's not slowing down the largest tech companies. If anything, it's helping some companies, like Amazon and Apple.

Yes, but: With the pandemic once again worsening in the U.S. and Europe, it's not clear how long the tech industry's winning streak can last.

Texas early voting surpasses 2016's total turnout

Early voting in Austin earlier this month. Photo: Sergio Flores/Getty Images

Texas' early and mail-in voting totals for the 2020 election have surpassed the state's total voter turnout in 2016, with 9,009,850 ballots already cast compared to 8,969,226 in the last presidential cycle.

Why it matters: The state's 38 Electoral College votes are in play — and could deliver a knockout blow for Joe Biden over President Trump — despite the fact that it hasn't backed a Democrat for president since 1976.