Jun 8, 2017

Apple's latest ad uses iPhone photos to make the case for saving the planet

Screenshot by Axios

Apple has made a political ad entirely out of iPhone photos. The company just ran a TV commercial in the NBA Finals showing a series of Live Photos of various nature shots along with the late Carl Sagan reading parts of his famous Pale Blue Dot speech from 1994.

Here's the text of the ad:

The earth is a very small stage In our obscurity in a vast cosmic arena. In all this vastness, there is no hint that help will come from elsewhere to save us from ourselves.The earth is the only world known so far to harbor life. There is nowhere else at least in the near future, to where our species can migrate. Like it or not, for the moment, the earth is where we make our stand. It underscores our responsibility to deal more kindly with one another and to preserve and cherish the only home we've ever known.

Part of ongoing effort: Apple has been touting its environmental efforts, including a push to get its suppliers to shift to renewable energy. Cook has blasted President Trump's move to exit Paris and had lobbied the president to stick with the environmental accord.

Not just Apple: The NBA Finals saw plenty of tech ads, though the others were far more traditional spots, including Google touting Google Home and Samsung pitching the payment feature on its Gear smartwatch.

Here's the ad:

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JPMorgan Chase to pull support for some fossil fuels

Illustration: Sarah Grillo/Axios

JPMorgan Chase said Monday that it won’t directly finance new oil and gas development in the Arctic and will significantly curtail its financing of the extraction and burning of coal.

Why it matters: JPMorgan is the world’s largest funder of fossil-fuel companies, according to a report by the Rainforest Action Network (RAN). The announcement follows similar moves by other big banks and investment firms, including Goldman Sachs and BlackRock.

WHO won't call coronavirus a pandemic as cases spread

Data: The Center for Systems Science and Engineering at Johns Hopkins, the CDC, and China's Health Ministry. Note: China numbers are for the mainland only and U.S. numbers include repatriated citizens.

The World Health Organization will not yet call the coronavirus a pandemic, claiming that needs across affected countries are too varied and the classification would increase fear, per a briefing Monday.

The big picture: As South Korea and Italy stepped up emergency measures in efforts to thwart the spread of the virus, WHO expressed concern about infections with no clear link to China. COVID-19 has killed at least 2,620 people and infected almost 80,000 others, with all but 27 deaths occurring in mainland China.

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